Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Episoder(741)

A Cheer for Samuel Plimsoll

A Cheer for Samuel Plimsoll

If you look at the outer hull of commercial ships, you might find a painted circle bisected with a long horizontal line. This marking is called the load line, or as I prefer, the Plimsoll line. This simple graphic design … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Aug 20117min

Design for Airports

Design for Airports

When I spoke with Allison Arieff about the design of airports, she said to me, if all airports simply played Brian Eno’s album Ambient 1: Music for Airports over the speakers, every airport would be better. I say this to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Jul 20118min

Feltron Annual Report

Feltron Annual Report

Nicholas Felton is an information designer. Since 2005, he has tabulated thousands upon thousands of tiny measurements in his life and designed stunning graphs and maps and created concise infographics that detail that year’s activities. The results were originally intended … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Jul 201110min

The Blue Yarn

The Blue Yarn

In 1998 Dr. Gary Kaplan, the CEO of Virginia Mason Medical Center in Seattle received some bad news about his hospital. It was losing money. So Dr. Kaplan started studying how other hospitals were being run to see if there … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Jul 201110min

Cul de Sac

Cul de Sac

When people critique cul-de-sacs, a lot of the time, they’re actually critiquing the suburbs more generally. The cul-de-sac has become sort of like the mascot of the suburbs– like if suburbia had a flag, it would have a picture of … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Jun 201112min

Movie Title Sequences

Movie Title Sequences

More and more I’m finding that the first 2-3 minutes of a movie are my favorite part of the film. My life is devoted to the beautiful expression of information, which is why film title sequences hold a special place … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Jun 20119min

Bridge to the Sky

Bridge to the Sky

There are rules that dicate what you can build and how. Rules of physics and rules of men who sit on various bureaucratic boards and bodies. These rules dictated that if silk magnate John Noble Stearns wanted to build one … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Jun 20115min

Chicago’s Jailhouse Skyscraper

Chicago’s Jailhouse Skyscraper

The Metropolitan Correctional Center, or MCC, is a federal jail right in the middle of downtown Chicago. It’s a triangle-shaped skyscraper, 27 stories, with tall, super-narrow, irregularly-spaced windows up and down each wall. The outside walls look like old computer … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Mai 20117min

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