Ford Shares Climb as Profit-Rich SUVs Drive Outlook Higher

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-Craig Trudell, Bloomberg Managing Editor of Global Business Coverage, recaps Ford earnings. Ford Motor raised its profit outlook for the second time this year as consumers continue to buy the automaker’s high-margin sport-utility vehicles. The company's quarterly earnings were better than expected, and it now expects to earn as much as $11 billion before interest and taxes this year, up from its prior forecast.

-Diksha Gera, Bloomberg Intelligence Global Fintech and Payments Analyst, recaps Visa earnings. Visa reported a fiscal third-quarter profit that beat Wall Street estimates, with adjusted net income rising 8% from a year earlier to $6.3 billion. The company will eliminate roughly 2,600 jobs, affecting about 7% of the workforce, as part of an effort to operate more efficiently and focus on its biggest opportunities for growth.

-Andrea Felsted, Bloomberg Opinion Columnist, discusses earnings from Hermes and Kering. Shares of Hermès International and Kering diverged by a record margin on Wednesday, marking a dramatic reversal in fortunes for the two luxury goods makers. Hermès shares slumped by as much as 11% to the lowest level since January 2023, after the company's Chief Financial Officer said product price hikes for 2027 would be smaller than this year.

-Poonam Goyal, Senior U.S. E-Commerce and Retail Analyst at Bloomberg Intelligence, discusses why Nike and Adidas World Cup sales can last beyond the event. According to Bloomberg Intelligence: Nike and Adidas can turn World Cup kit dominance into post-tournament soccer gains, with Adidas' €1.5 billion in event sales, topping its initial €1 billion expectation, and the Spain-Argentina final all-Adidas matchup reinforcing demand.

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