#23 - JJ Owen: Gen Z in the Skilled Trades: Rethinking Recruitment Beyond the Resume

#23 - JJ Owen: Gen Z in the Skilled Trades: Rethinking Recruitment Beyond the Resume

In this episode of By HR for HR, host Jocelyn King connects with JJ Owen, Executive Director of Skills Jam, to explore how organizations can adapt their talent acquisition strategies to engage the next generation of skilled trades talent. JJ breaks down the fundamental shift in how Gen Z consumes information as an "algorithmic generation" that leans into platform suggestions rather than traditional search behavior. He outlines why traditional recruitment funnels—such as lengthy email campaigns and resume upload requirements—often fail with younger workers, and explains why text-based recruitment and early career exploration are far more effective for downstream hiring success. The conversation dives deep into practical content creation and campaign execution for employer branding on platforms like TikTok and YouTube Shorts. Drawing from real-world examples, including a narrative campaign with Carrier featuring a father-son HVAC team and a viral TikTok post leveraging trending Sabrina Carpenter music to highlight concert production trades, JJ demonstrates how showing real day-in-the-life work demystifies trade careers. He emphasizes that effective social content does not need to be overly polished, as authentic and unproduced footage consistently resonates better with Gen Z audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(30)

#30 - Sira Laurel: HR Under Pressure: Preventing Burnout and Leading Through Change

#30 - Sira Laurel: HR Under Pressure: Preventing Burnout and Leading Through Change

HR professionals are often expected to be the steady hand during an organization’s most difficult moments but who is taking care of HR? In this episode of By HR for HR, Jocelyn King sits down with Si...

24 Sep 26min

#29 - Tiffany English: Outsourcing vs. Offshore Employment: Choosing the Right Global Talent Model

#29 - Tiffany English: Outsourcing vs. Offshore Employment: Choosing the Right Global Talent Model

In this episode of By HR, For HR, Jocelyn King sits down with Tiffany English, CEO of Access Offshoring, to explore the dynamic world of global talent acquisition. Tiffany, with her extensive backgrou...

17 Sep 26min

#28 - Melissa Michael: How to Leverage AI Tools Without Sacrificing the Human Touch

#28 - Melissa Michael: How to Leverage AI Tools Without Sacrificing the Human Touch

In this episode, Jocelyn King interviews Melissa Michael, Vice President of HR Systems, about the intersection of HR operations, enterprise technology transformations, and practical artificial intelli...

10 Sep 25min

#27 - John Horn: Leading Through Discomfort: Equity, Inclusion, and Employee Engagement in Nonprofits

#27 - John Horn: Leading Through Discomfort: Equity, Inclusion, and Employee Engagement in Nonprofits

Host Jocelyn King welcomes John Horne, Vice President of People, Culture, and Development at the YMCA of Metropolitan Los Angeles, for a thought-provoking discussion on people leadership and organizat...

3 Sep 25min

#26 - Victoria Ashton: Data-Driven HR: Aligning People Analytics with Business Revenue

#26 - Victoria Ashton: Data-Driven HR: Aligning People Analytics with Business Revenue

On this episode of By HR for HR, host Jocelyn King hosts Victoria Ashton, Chief People Officer at Lob, to discuss building the HR function in high-growth technology environments and aligning people an...

27 Aug 26min

#25 - Matthew Owenby: The Reality of Workplace AI - Cutting Through the Hype with Value-Driven Strategy

#25 - Matthew Owenby: The Reality of Workplace AI - Cutting Through the Hype with Value-Driven Strategy

In this episode of By HR for HR, host Jocelyn King sits down with Matthew Owenby, Chief Human Resources Officer at Aflac, to explore how progressive benefits strategies and deep business alignment red...

20 Aug 23min

#24 - Theresa Hummel-Krallinger: Humor, Resilience, and Stand-Up Skills: Unlocking Better Leadership

#24 - Theresa Hummel-Krallinger: Humor, Resilience, and Stand-Up Skills: Unlocking Better Leadership

Jocelyn King sits down with Theresa Hummel-Krallinger, President and Chief People Officer of High Five Performance, speaker, stand-up comedian, and author of Make Waves. Theresa discusses the core the...

13 Aug 29min

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