How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partnerships are big business for everyone involved: the celebrity, who may be fulfilling, or courting, a spokesperson deal; beauty and lifestyle brands, which are often promoting a new product or simply seeking brand awareness; and professional artists, who are oftentimes the glue that holds it all together. In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack interviews beauty industry agents Marissa Alfe and Lauren FitzGerald. The duo opened their full-service Los Angeles talent agency, Prtnrs Mgnt, in 2020. They currently represent 18 standout hair, makeup and nail artists including Patrick Ta, Ariel Tejada and Laura Polko. Together, their artists work with stars like Gigi Hadid, Rosalia, Kylie Jenner, Olivia Munn and Alix Earle, while Alfe and FitzGerald have brokered deals for their clients with brands like La Mer, Chanel, Morphe and Redken. Alfe and FitzGerald are longtime friends and former colleagues at competing agency Cloutier Remix Agency. Alfe’s CV also includes Burberry and founder of Greyscale Management, while FitzGerald has held roles at InStyler and Digital Brand Products, the licensing and products division to Digital Brand Architects.

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