Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners18 Aug

We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales

Most Shopify brands don't have a traffic problem. They have a conversion problem.

After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.

In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers.

You’ll learn:

The product page mistakes making customers hesitate before buying
Why great products fail without trust, proof and clear positioning
How reviews, content and social proof influence purchase decisions
Why your mobile experience could be losing potential customers
The biggest friction points stopping visitors from converting
How successful Shopify brands continuously improve conversion rates

Nick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue.

In this episode:
(00:00) - Why Shopify stores lose sales
(01:42) - The 4 questions every customer needs answered
(02:37) - Mistake #1: Product pages that don't help customers buy
(05:05) - Mistake #2: Lack of trust and price justification
(07:38) - Mistake #3: Poor product photography
(11:21) - Mistake #4: No clear differentiation
(12:00) - Mistake #5: Website friction killing conversions
(13:09) - Mistake #6: Ignoring mobile-first shopping
(15:36) - Mistake #7: Not A/B testing your Shopify store
(21:04) - Final Shopify conversion takeaways

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS15.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(435)

How To Get a $4 CAC and minimum $500+ LTV - Ecommerce Profitability 101

What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value?In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketin...

14 Okt 13min

Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth

Is AI actually driving sales to your ecommerce store?There are more AI visibility and tracking tools than ever, but how much of the data are they actually measuring? In this episode of Winning With Sh...

12 Okt 18min

How To Build Brand Trust - Make Customers Find Like and Trust You

Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying?In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build cus...

7 Okt 23min

How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1

What actually happens when you change the things that matter on your Shopify store?In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Sho...

5 Okt 36min

I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

Black Friday is coming — but is your Shopify store actually ready?In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and u...

30 Sep 13min

This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?In this episode of Winning With Shopify, Nick is joined by Yoast...

28 Sep 18min

This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?In this episode of Winning With Shopify, Nick breaks...

23 Sep 15min

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social pr...

21 Sep 31min