AI Is Changing How Buyers Find You: Authority, Brand and the End of the Click

AI Is Changing How Buyers Find You: Authority, Brand and the End of the Click

Buyers are increasingly asking AI systems for answers before they ever reach a website.

In this episode, Jason T Wade talks with Benjamin Shapiro, founder of I Hear Everything and host of the MarTech Podcast, and Leanne Linsky, founder and CEO of Plauzzable, about AI, brand authority, podcasting, content, and the changing buyer journey.

They discuss:

  • Why clicks and traditional attribution are weakening

  • Why brand authority matters more in AI discovery

  • How podcasts build credibility and visibility

  • Where AI helps creators—and where it should not replace them

  • How businesses can use AI without losing authenticity

Core idea: AI may know your brand, but the real question is whether it trusts and chooses it.

Benjamin Shapiro
Founder of I Hear Everything and host of the MarTech Podcast. His work focuses on podcast production, B2B media, automation, and authority engineering.

Leanne Linsky
Founder and CEO of Plauzzable, a live online comedy platform. She brings together comedy, entrepreneurship, community building, and technology.

  • Benjamin Shapiro — iheareverything.com

  • Leanne Linsky — plauzzable.com

  • Jason T Wade — backtier.com

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