Paul Cusker on Agency Need to Set Context and Indexability
AI Loves PR15 Jul 2025

Paul Cusker on Agency Need to Set Context and Indexability

Paul Cusker challenges agency leaders to make their firms discoverable in the AI era, arguing that if you’re not indexable in trusted ecosystems, you don’t exist.

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Episoder(13)

Matt Oakley on Humans, Machines, and the Future of Measurement

Matt Oakley on Humans, Machines, and the Future of Measurement

Matt Oakley explains how AI is transforming PR measurement, reshaping media strategy, and becoming a critical new audience.

2 Sep 202519min

Johna Burke on Embracing AI Responsibly

Johna Burke on Embracing AI Responsibly

Johna Burke highlights iterative testing, sourcing ethics, and sustainability challenges in the relationship between AI and strategic communications.

6 Aug 202517min

Anne Green and Mark McClennan on Ethical Frameworks for AI in PR

Anne Green and Mark McClennan on Ethical Frameworks for AI in PR

Anne Green and Mark McClennan discuss why ethics, transparency, and thoughtful leadership are essential as AI reshapes the practice and business of PR.

28 Jul 202517min

Winning in the Age of Clickless Search with Brian Stempeck

Winning in the Age of Clickless Search with Brian Stempeck

Brian Stempeck unpacks how AI is reshaping discovery and why PR must evolve from chasing clicks to earning credibility in AI-generated answers.

25 Jul 202516min

Michael Brito on Why PR Should Lead the AI Revolution

Michael Brito on Why PR Should Lead the AI Revolution

Michael Brito explains why PR pros should be leading the AI revolution and how AI is transforming insights, narratives, and reputation strategy.

24 Jul 202515min

Catharine Montgomery on Tackling AI Bias and Leading an AI-Forward PR Agency

Catharine Montgomery on Tackling AI Bias and Leading an AI-Forward PR Agency

Catharine Montgomery shares how her agency is embracing AI while staying vigilant about bias and ethical use.

22 Jul 202516min

Engineering the Future of PR with Aaron Kwittken

Engineering the Future of PR with Aaron Kwittken

Aaron Kwittken warns of PR’s existential risk and reveals how AI, data, and a mindset shift toward “communications engineering” can future-proof the industry.

20 Jul 202517min

Greg Matusky on Why AI Is a Communicator’s New Superpower

Greg Matusky on Why AI Is a Communicator’s New Superpower

Greg Matusky unpacks how AI is enabling hyper-personalized messaging and transforming crisis response.

17 Jul 202517min

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