Early Adoptr: Simplifying AI For Founders & Small Businesses16 Sep

Beyond AI Slop: Generative AI, Taste & Creative Judgment (w/ Tom Evans)

Is AI making creative work better, or just making more of it?

AI can now create ads, social posts, images and campaign ideas in seconds. But when everyone can produce polished content at scale, how do brands avoid generic AI output, and more importantly....still make work that actually stands out?

In this episode of Early Adoptr, Jess and Kyle are joined by Tom Evans, founder of brand consultancy BigSmall, to explore where generative AI genuinely helps creative people and where it risks producing more generic, forgettable content. The conversation moves beyond the usual “AI will replace creatives” debate. Instead, it looks at AI as a fast, strange and endlessly available thinking partner...a way to test half-formed thoughts, explore unexpected directions, prototype ideas and close the gap between “what if?” and a tangible first version.

They discuss why taste, discernment and a genuine point of view matter more as content becomes cheaper to make; why polished execution is not the same as a good idea; and why small businesses should resist the temptation to publish the first thing an AI tool gives them.

How to find Tom & BigSmall:

What You'll Learn:

How generative AI is changing advertising, design, brand strategy and marketing
How to use AI for creative ideation without producing generic content or AI slop
Why AI-generated ads, images and social posts need stronger creative direction
How small businesses can use AI to develop campaign ideas and marketing concepts
What generative AI could mean for creative teams, agencies and junior creative roles
How AI prototyping tools help non-technical people turn ideas into tangible projects

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Episoder(74)

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