Beyond Hollywood: Three Media Leaders Weigh in on Atlanta’s New Entertainment Economy

Atlanta is rapidly emerging as one of America’s most influential entertainment and creative hubs. The city is creating new opportunities for brands willing to rethink how they approach storytelling and partnerships.

On Adspeak by ADWEEK, host Bashel Lewis moderates a BrandWeek panel with three Media and Creative Leaders: Blondel Aidoo, Co-Founder at Rabbit Hole Technologies; Eddy Moretti, Executive Producer at Laugh Cry Wow; and Asante Bradford, Senior Industry Engagement Manager at the Georgia Department of Economic Development.

Together, they explore how Atlanta is evolving from a production destination into a sustainable creative powerhouse with a thriving talent ecosystem, production infrastructure, and attractive incentives. The conversation examines how brands can build authentic partnerships with creators, production companies, sports franchises, and music properties while moving beyond traditional studio models.

They also discuss the growing importance of emerging talent, HBCUs and local creative pipelines, and the democratization of storytelling. For brands looking to invest in culture, entertainment, and next-generation content, Atlanta offers an increasingly compelling opportunity to build meaningful partnerships and connect with audiences in new ways.

What You'll Learn:

• Why Atlanta Offers a Competitive Edge Over Traditional Production Hubs
• Building Relationships with Atlanta-Based Creators and Production Companies
• Why The Brand Partnership Model is Replacing Traditional Studio Financing
• How to Tap into HBCUs and Local Talent Pipelines for Long-Term Brand Building
• The Democratization of Content Creation Means Story Quality Matters More
• Why Sports, Music, and True Crime Content Create Immediate Brand Partnership Opportunities

About the Guests:

Blondel Aidoo is Co-Founder of Rabbit Hole Technologies, a next-generation animation studio blending art, AI, and innovation to transform storytelling. A 35+ years of experience as a visual effects producer, his credits include Minority Report, X-Men, Spider-Man, Night at the Museum, and Red Notice, films that have collectively grossed more than $8 billion worldwide. Blondel is building an AI-driven production ecosystem that helps filmmakers and brands create, iterate, and bring ambitious stories to life faster.

Award-winning producer and creative director Eddy Moretti is the Executive Producer at Laugh Cry Wow and has developed and produced more than 200 films and television series, alongside thousands of hours of cable and digital content. Previously Chief Creative Officer at VICE Media for two decades, he led content across its flagship properties and branded partnerships. Moretti also launched Viceland, an award-winning global cable channel, and his work has earned multiple Emmys, Peabody Awards, Cannes Lions, and other honors.

Asante Bradford is the Senior Industry Engagement Manager at the Georgia Department of Economic Development, where he helps strengthen Georgia’s position as a leader in creative technology and innovation. With experience spanning entertainment, education, and government, he builds strategic partnerships and drives initiatives across gaming, film, and interactive media. Asante has helped attract high-impact projects to the state and serves as a trusted resource on Georgia’s entertainment incentives and the growth of its creative economy.

Host and Guest Resources:

• Blondel Aidoo on LinkedIn
• Rabbit Hole Technology Studios Website
• Eddy Moretti on LinkedIn
• Laugh Cry Wow on LinkedIn
• Asante Bradford on LinkedIn
• Georgia Department of Economic Development Website
• Bashel Lewis on LinkedIn
• ADWEEK Website

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