AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences | After Skool

AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences We often talk of "captive audiences," regarding the performer as hypnotizing their viewers. But just as often, it's the viewers hypnotizing the performer. This disease, of which Perry is but one victim of many, is known as audience capture, and it's essential to understanding influencers in particular and the onlineecosystem in general.Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to remain in this niche forever, it's actually deeper than that. It involves the gradual and unwitting replacement of a person's identity with one custom-made for the audience.Extra Stuff: Check out Gurwinder's Substack - https://gurwinder.substack.com/ Follow Gurwinder on Twitter - https://twitter.com/G_S_BhogalPlease consider supporting After Skool on Patreon https://www.patreon.com/AfterSkool Visit our site at https://www.afterskool.net/ Or send us an email at afterskool100@gmail.comSong at the end: "On the Run" by Part Native https://soundcloud.com/partnativePlease share, like, comment, subscribe and hit the notifications bell so you don't miss future videos. Thank you. Follow the podcast for new episodes. We cannot change the world. But we can change ourselves...and that will change the world. The goal of this podcast is to empower the individual and deliver profound ideas through art. Find After Skool on YouTube: https://www.youtube.com/@AfterSkool/videos Disclaimer: This podcast is an independent initiative inspired by the thought-provoking content of After Skool. It is created by a viewer who appreciates the depth of the ideas shared and wants to make them more accessible in an audio format. While every effort is made to preserve the essence of the original content, this is not an official After Skool production, nor is it affiliated with or endorsed by After Skool. All rights to the original material belong to After Skool. If you have any concerns regarding this podcast, please feel free to reach out. ---- Keywords: life philosophy, thought provoking, human behavior, philosophy podcast Learn more about your ad choices. Visit megaphone.fm/adchoices