The Barney Design
99% Invisible13 Jun 2018

The Barney Design

Until the early 90s, basketball uniforms were pretty tame. There had been real limits to what could be done with jerseys. All the details—the numbers, the names, the logos—had to be sewed on. Complicated graphics would have taken a massive amount of embroidery, which would have added additional weight and made the jersey hotter to wear. But dye sublimation changed everything. Sublimation is a process of printing dye directly into the fabric. Now for the first time, you could design something in Photoshop, and make it as big and colorful as you wanted. Then with sublimation, you could print that design straight onto the material without any embroidery or extra weight. This allowed NBA teams to go wild…and they did…which led to one of the most famous love-it-or-hate-it basketball jersey, the 1996 Toronto Raptors’ “Barney Uniform.”

The Barney Design

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Episoder(741)

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One Way Ticket To Mars

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99% Private

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99% Free Parking

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29 Okt 20105min

99% Alien

99% Alien

Humans need a few basic things to survive- air, water, food, heat, shelter- but just surviving isn’t really enough. We also need familiarity, a little comfort, interaction, a small place of our own. When it comes to designing space habitat … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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99% Symbolic

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Before I moved to Chicago in 2005, I didn’t even know cities had their own flags. In Chicago, the city flag is everywhere. It’s incorporated into all different aspects of city life and the design elements are used on businesses, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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99% Forgotten

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At the top of Mt. Olympus in San Francisco, on what was once thought to be the geographic center of the city, is a pedestal for a statue that isn’t there. There’s no marker. You can just make out the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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