Billboard Boys: The Greatest Radio Contest of All Time
99% Invisible19 Sep 2018

Billboard Boys: The Greatest Radio Contest of All Time

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valley -- an area known for malls, manufacturing and Mack Trucks.

WSAN was about to undergo a complete identity change, from a country station and to a "nostalgia" station -- meaning Big Band, and soft hits from the 1950’s. They wanted a gimmick to hook new listeners, so WSAN decided to launch a good old-fashioned endurance contest, reminiscent of the pole sitting stunts or dance marathons popular in the 1920’s. They secured a local sponsor, Love Homes, to donate a prize: a single-wide modular home worth $18,000.

It seemed like a simple marketing strategy, but WSAN had grossly underestimated just how much people would endure for a little economic security.

Billboard Boys: The Greatest Radio Contest of All Time

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Episoder(742)

Vexillonaire

Vexillonaire

Vexillologists—those who study flags—tend to fall into one of two schools of thought. The first is one that focuses on history, category, and usage, and maintains that vexillologists should be scholars and historians of all flags, regardless of their designs. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

12 Nov 201411min

Edge of Your Seat

Edge of Your Seat

“A Chair is a difficult object. A skyscraper is almost easier.” — Mies van der Rohe. The chair presents an interesting design challenge, because it is an object that disappears when in use. The person replaces the chair. So chairs need to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Nov 201414min

O-U-I-J-A

O-U-I-J-A

The Ouija board is so simple and iconic that it looks like it comes from another time, or maybe another realm. The game is not as ancient as it was designed to look, but those two arched rows of letters have … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Okt 201417min

Good Bread

Good Bread

The first print advertisement for Wonder Bread came out before the bread itself. It stated only that “a wonder” was coming. In a lot of ways, the statement was true. Wonder Bread was the perfect loaf.  “Slow food” advocates have pronounced industrial … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Okt 201415min

Kickstart Radiotopia- A Storytelling Revolution

Kickstart Radiotopia- A Storytelling Revolution

When you support Radiotopia, you are making sure 99% Invisible can keep coming to you weekly and you’ll be supporting our entire collective of award-winning, independent radiomakers. Thanks!   Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Okt 20142min

Lights Out

Lights Out

On July 13th, 1977, lightning struck an electricity transmission line in New York City, causing the line’s automatic circuit breaker to kick in. The electricity from the affected line was diverted to another line. This was fairly normal and everything … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Okt 201414min

For Amusement Only

For Amusement Only

Everyone has tried it at some point. The authorities started turning a blind eye years ago, but it wasn’t officially legalized until the summer of 2014. Finally, after more than 80 years of illegitimacy, the City of Oakland has legalized…pinball … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Okt 201413min

The Straight Line Is A Godless Line

The Straight Line Is A Godless Line

Straight lines form the core of our built environment. Building in straight lines makes predicting costs and calculating structural loads easier, since building materials come in linear units. Straight lines might be logical, predictable, and efficient, but they are also … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

30 Sep 201415min

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