The Double Kick
99% Invisible24 Jan 2024

The Double Kick

Watch a skate video today, and you'll notice how similarly shaped the boards are. It’s called the “popsicle” design, because the deck is narrow in the middle and rounded off at both ends, like a popsicle stick. This may seem stupid simple, but that basic, clean popsicle shape is actually the product of a lot of experimentation and iteration. In 1989, one particular board would cement skateboard design as we know it. But to understand it, we have to go back over a decade to the mid-70s, as more and more money poured into the growing sport.

The Double Kick

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Episoder(740)

Ode to Ladislav Sutnar plus Trading Places with Planet Money

Ode to Ladislav Sutnar plus Trading Places with Planet Money

An ode to an information designer who made life a little bit easier for millions and millions of people: Ladislav Sutnar, the man who put parentheses around area codes. Plus 99% Invisible and Planet Money team up and we talk … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Jul 201326min

Heyoon

Heyoon

Growing up in Ann Arbor, Michigan, Alex Goldman was a misfit. Bored and disaffected and angry, he longed for a place to escape to. And then he found Heyoon. The only way to find out about Heyoon for someone to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Jul 201326min

The Man of Tomorrow

The Man of Tomorrow

I’m willing to concede from the get-go that I might be wrong about the entire premise of this story, but Superman has never really worked for me as a character. I preferred the more grounded Marvel Comic book characters, like … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Jun 201311min

Rebar and the Alvord Lake Bridge

Rebar and the Alvord Lake Bridge

There’s something about rebar that fascinates me. If nothing else because there are very few things that invoke a fear of being skewered. My preoccupation with metal reinforcement bars dovetails nicely with a structure in San Francisco I’ve kind of … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Jun 201310min

An Architect’s Code

An Architect’s Code

Lawyers have an ethics code. Journalists have an ethics code. Architects do, too. According to Ethical Standard 1.4 of the American Institute of Architects (AIA): “Members should uphold human rights in all their professional endeavors.” A group called Architects, Designers, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Mai 201316min

The Symphony of Sirens plus Soviet Design

The Symphony of Sirens plus Soviet Design

For the ancient Greeks, sirens were mythical creatures who sang out to passing sailors from rocks in the sea. Their music was so beautiful, it was said, that the sailors were powerless against it–they would turn their ships towards these … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Mai 201323min

No Armed Bandit

No Armed Bandit

Americans have always had an uneasy relationship with gambling. To circumvent anti-gambling laws in the US, early slot machines masqueraded as vending machines. They gave out chewing gum as prizes, and those prizes could be redeemed for cash. That’s where … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

30 Apr 201317min

Game Changer

Game Changer

Regardless of how you feel about basketball, you’ve got to appreciate the way it can bring groups of strangers together to share moments of pure adulation and collective defeat. That moment when time is running out, the team is down … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Apr 201311min

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