Hermès

We kick off Season 6 with a long-awaited Acquired Classic: Facebook’s $22B purchase of WhatsApp in 2014, which still ranks as the largest acquisition of a private VC-backed startup in history. Yet despite that enormous pricetag and all its associated fanfare, as we sit here 5+ years later WhatsApp actually generates LESS revenue than the meager ~$20m it was bringing in at the time of acquisition. Was this this worst acquisition of all-time, or a brilliant strategic chess move by Mark Zuckerberg & co? Tune in as we render Acquired’s judgement!Note: Unfortunately David’s audio quality in this episode was impacted by a technical glitch which we didn’t discover until after recording. Our editors worked super hard to fix in post-production, but it’s still not totally perfect. We hope you’ll give it a listen regardless, and we’re working on getting a transcript made ASAP, which we’ll post to the website when it’s ready. Thanks for bearing with us,-Ben & David Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarve Outs:Ben: Computer glasses: https://www.amazon.com/s?k=computer+glassesDavid: Reebok Floatrides:  https://www.amazon.com/Reebok-Forever-Floatride-Energy-Black/dp/B07NYBRQ96/Sources:https://en.wikipedia.org/wiki/WhatsApp https://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-inside-story-how-jan-koum-built-whatsapp-into-facebooks-new-19-billion-baby/#64c1c94b2fa1 https://www.forbes.com/sites/parmyolson/2014/03/04/inside-the-facebook-whatsapp-megadeal-the-courtship-the-secret-meetings-the-19-billion-poker-game/#63d8b5c4350f https://www.wired.com/2015/09/whatsapp-serves-900-million-users-50-engineers/https://youtu.be/v6PbymjXstohttps://youtu.be/X4YsJt4rIOIhttps://overcast.fm/+WorS9-a74https://youtu.be/-2CAWS7M_0whttps://youtu.be/X4YsJt4rIOI https://www.wired.co.uk/article/whats-app-owner-founder-jan-koum-facebook  https://www.buzzfeednews.com/article/ryanmac/whatsapp-brian-acton-delete-facebook-stanford-lecture  https://www.forbes.com/sites/parmyolson/2018/09/26/exclusive-whatsapp-cofounder-brian-acton-gives-the-inside-story-on-deletefacebook-and-why-he-left-850-million-behind/#7475a0213f20  https://www.bloomberg.com/news/features/2017-06-28/tencent-rules-china-the-problem-is-the-rest-of-the-world  https://techcrunch.com/2013/07/16/whatsapp-free/http://allthingsd.com/tag/jan-koum/ http://allthingsd.com/20130510/whatsapp-ceo-jan-koum-hates-advertising-and-the-tech-rumor-mill-full-dive-video/  https://techcrunch.com/2018/01/31/whatsapp-hits-1-5-billion-monthly-users-19b-not-so-bad/ https://blog.whatsapp.com/10000633/Building-for-People-and-Now-Businesseshttps://techcrunch.com/2017/09/05/whatsapp-business-app/ https://techcrunch.com/2014/02/21/whatsapp/ https://www.washingtonpost.com/business/economy/whatsapp-founder-plans-to-leave-after-broad-clashes-with-parent-facebook/2018/04/30/49448dd2-4ca9-11e8-84a0-458a1aa9ac0a_story.html https://www.wsj.com/articles/whatsapp-backs-off-controversial-plan-to-sell-ads-11579207682 https://www.wsj.com/articles/behind-the-messy-expensive-split-between-facebook-and-whatsapps-founders-1528208641?mod=article_inline  https://blogs.wsj.com/digits/2014/06/05/whatsapp-co-founder-stresses-independence-from-facebook/?mod=article_inline https://bgr.com/2020/01/17/whatsapp-ads-2020-facebook-canceled-plans-to-bring-ads-to-status-bar/ https://www.vox.com/2018/5/8/17329524/whatsapp-new-ceo-facebook-cofounder-jan-koum-departshttps://www.linkedin.com/in/chdaniels/https://www.linkedin.com/in/jkoum/

29 Jan 20201h 51min

Season 5, Episode 10: The Lean Startup and the Long-Term Stock Exchange (with Eric Ries) Acquired closes out Season 5 and 2019 with a radical look into both the past and future decades of startup company building, investing and - yes, exiting - in conversation with legendary Lean Startup author Eric Ries. Nine years on from pioneering the now-canonical concepts of product-market fit, minimum viable products, and pivots during the aftermath of the financial crisis, Eric’s new venture at the Long-Term Stock Exchange represents an equally ambitious attempt to rewrite the orthodoxy of how companies and their investors manage liquidity, governance and alignment around longterm value creation. Like Lean Startup a decade before it, can LTSE help address some of the endemic problems in this generation’s startup ecosystem — excessive capital raising, stay-private-longer, dual-class founder hegemony, extreme illiquidity and quarterly earnings myopia? Tune in to find out!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

30 Des 20191h 24min

Coming to you live from the University of Washington, Ben and David are joined by hundreds of awesome Seattle listeners (and a few non-Seattle listeners!) to cover the meteoric rise of trucking industry disruptor and hometown hero Convoy. How did Dan and Convoy go from nervously conducting market research at truck stops on I-5 to one of the largest logistics companies and fastest-growing startups in the world in just four short years, raising over $650m (not a typo) along the way? Tune in to find out!Special thank you to the Paul Allen School of Computer Science and Engineering at the University of Washington and to Pioneer Square Labs for generously sponsoring the show venue.Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarveouts: Mystery: https://mystery.sh

19 Des 20191h 40min

We take Acquired to the Old Town Road to cover the amazing story behind the biggest global sensation of 2019 — and the highest valued private startup in the world — TikTok. How did a mid-30 year old UX architect at enterprise software giant SAP wind up creating Gen Z’s favorite social app that’s now rivaling Instagram in global MAU? Why is a 2017 merger of two Chinese companies being branded a US national security threat and retroactively placed under review by CFIUS? And perhaps most importantly, why is TikTok such an important product & technology innovation that all of us should be learning from? Tune in for all the answers!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarve Outs:Ben: Track 34 on Ghosts IV by Nine Inch Nails: https://www.youtube.com/watch?v=XF_ceFugJjQ David: Nintendo Switch Lite https://www.nintendo.com/switch/lite/ and Knives Out https://www.youtube.com/watch?v=qGqiHJTsRkQ  Sources: https://www.nytimes.com/2019/11/18/technology/tiktok-alex-zhu-interview.html  https://www.reuters.com/article/us-bytedance-tiktok-exclusive/exclusive-chinas-bytedance-moves-to-ringfence-its-tiktok-app-amid-u-s-probe-sources-idUSKBN1Y10OH  https://www.nytimes.com/interactive/2019/10/10/arts/TIK-TOK.html?action=click&module=RelatedLinks&pgtype=Article https://www.nytimes.com/2019/10/19/style/high-school-tiktok-clubs.html?action=click&module=RelatedLinks&pgtype=Article https://www.nytimes.com/2019/11/03/technology/tiktok-facebook-youtube.html?action=click&module=RelatedLinks&pgtype=Article https://www.nytimes.com/2018/01/02/business/china-toutiao-censorship.html https://www.nytimes.com/2016/09/17/business/media/a-social-network-frequented-by-children-tests-the-limits-of-online-regulation.htmlhttps://www.youtube.com/watch?v=wTyg2E44pBAhttps://www.linkedin.com/in/keepsilence/ https://www.vox.com/culture/2018/12/10/18129126/tiktok-app-musically-meme-cringe https://www.theverge.com/tldr/2018/1/26/16937712/karma-is-a-bitch-riverdale-kreayshawn-meme https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin https://www.rollingstone.com/music/music-features/tiktok-video-app-growth-867587/https://en.wikipedia.org/wiki/Musical.lyhttps://en.wikipedia.org/wiki/ByteDance  https://en.wikipedia.org/wiki/TikTok https://www.businessinsider.com/what-is-musically-2016-5  https://supchina.com/2017/09/13/can-pop-music-connect-teens-china-world-musical-ly-co-founder-louis-yang-wants-find/  https://supchina.com/podcast/ep-28-the-worlds-most-valuable-startup-bytedance-maker-of-tiktok-toutiao/ https://supchina.com/podcast/ep-55-kuaishou-the-anti-douyin-tiktok/ https://supchina.com/podcast/ep-56-not-just-tiktok-a-short-history-of-chinese-short-video-abroad/  https://supchina.com/2019/09/25/the-difference-between-tiktok-and-douyin/  https://pandaily.com/toutiaos-buy-1b-purchase-musical-ly/  https://www.reuters.com/article/us-china-internet-livestreaming-idUSKBN17E0EV https://www.youtube.com/watch?v=wTyg2E44pBA https://www.youtube.com/watch?v=ey15v81pwII  https://www.scmp.com/tech/big-tech/article/3038639/alex-zhus-journey-failed-startup-tiktok-chief  https://www.buzzfeednews.com/article/ryanmac/zuckerberg-musically-tiktok-china-facebook https://techcrunch.com/2019/11/12/instagram-reels/ https://www.techinasia.com/douyin-rise-in-china https://www.youtube.com/watch?v=ptKqFafZgCk  https://technode.com/2017/05/17/kwai-kuaishou-chinas-biggest-social-video-sharing-app/  https://techno...

9 Des 20191h 41min

The Flywheel is strong with this one. We dive deep into the origins of one of the boldest business strategy decisions of our time: Disney CEO Bob Iger’s attempt to buck the Innovator’s Dilemma - and forego billions of dollars in cashflow from Netflix and pay TV providers - in order to establish a direct distribution relationship with its customers for the first time in the company’s history. Is this the force awakening within the house that Walt built, or a phantom menace that will drag Disney to the dark side of unprofitability? Tune in to find out!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks: https://www.thewaltdisneycompany.com/wp-content/uploads/2019/01/2018-Annual-Report.pdf https://www.thewaltdisneycompany.com/wp-content/uploads/q4-fy17-earnings-transcript.pdf https://www.thewaltdisneycompany.com/wp-content/uploads/2019/11/q4-fy19-earnings.pdfThe Disney flywheel:  https://kottke.org/15/06/walt-disneys-corporate-strategy-chart Sources: The Ride of a Lifetime by Bob Iger:  https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company-ebook/dp/B07PF6XTD8 https://www.nytimes.com/2019/09/22/style/disney-bob-iger-book.htmlhttps://en.wikipedia.org/wiki/Bob_Iger https://www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663  https://www.wsj.com/articles/can-kevin-mayer-deliver-the-future-of-disney-11573272027  https://www.bloomberg.com/news/features/2019-11-07/inside-disney-bob-iger-on-star-wars-pixar-and-more  https://podcasts.apple.com/us/podcast/bob-iger-the-ride-of-a-lifetime/id1264843400?i=1000451721143  Carveouts: David: The Ride of a LifetimeBen: The Imagineering Story on Disney+:  https://www.disneyplus.com/series/the-imagineering-story/6ryoXv1e1rWW

25 Nov 20192h 17min

It’s an IPO, it’s a bailout, it’s an... acquisition? We’re joined by the one and only Dan Primack from Axios to recount the epic saga of the We Company in all its tragic glory. How did this business somehow go from chopping up commercial real estate to elevating global consciousness to rewarding its ousted CEO with a $1.7B “platinum parachute”, all while the company can’t afford severance for thousands of soon-to-be laid-off employees? Where did it all go wrong? And most importantly, who gets the Gulfstream G650??Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

25 Okt 20191h 39min

We’re joined by the legendary Nolan Bushnell, founder not only of Atari, but also the only person ever to hire Steve Jobs, the recipient of Sequoia Capital’s first-ever investment, and the creator of Chuck E. Cheese, the canonical GPS navigation arrow, and a little project that would go on to become Pixar. We cover it all in this special episode!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Spacewar!, the first video game: https://en.wikipedia.org/wiki/Spacewar! The meaning of Atari: https://en.wiktionary.org/wiki/atariNolan’s current project, St. Noire:  https://www.amazon.com/St-Noire-Hosted-Cinematic-Exclusive/dp/B07P693BG1

15 Okt 20191h 40min

Acquired dives into the history behind storied venture firm Sequoia Capital and its legendary founder, Don Valentine. Part 1 tells Don’s story, starting from humble beginnings born to uneducated parents in Yonkers, NY, through shaping the fabric of Silicon Valley first as head of Sales & Marketing at both Fairchild and National Semiconductor, and then for generations to come via his pioneering concept of “company building” at Sequoia Capital. No matter where you sit in the ecosystem today, Don and the companies he helped build laid the foundation for nearly everything technology has become over the past 60 years.Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Silicon Valley’s “Traitorous Eight”: https://en.wikipedia.org/wiki/Traitorous_eightDon Valentine’s lecture at Stanford GSB: https://www.youtube.com/watch?v=nKN-abRJMEw&t=2555sBerkeley’s oral history with Don:  http://digitalassets.lib.berkeley.edu/roho/ucb/text/valentine_donald.pdfCarve Outs:Ben: The Business Roundtable on The Daily:  https://www.nytimes.com/2019/08/21/podcasts/the-daily/business-roundtable-corporate-responsibility.htmlDavid: Amazon Music on 25 years of “Ready to Die”: https://youtu.be/Dsna1nIZzB4Sources:https://en.wikipedia.org/wiki/Traitorous_eight https://www.sfgate.com/technology/article/Silicon-Valley-Shockley-racist-semiconductor-lab-13164228.phphttps://signallake.com/innovation/Valentine101409.pdf http://digitalassets.lib.berkeley.edu/roho/ucb/text/valentine_donald.pdf https://www.amazon.com/dp/0875849385/ref=cm_sw_r_cp_tai_ZB8IDb7NNAFAH https://www.amazon.com/Troublemakers-Silicon-Valleys-Coming-Age-ebook/dp/B06ZZ1YDTX/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=https://www.scaruffi.com/svhistory/arun3.htmlhttp://www.ianhathaway.org/blog/2019/7/31/vc-an-american-history https://www.axios.com/sequoia-capital-shakes-up-leadership-1513300220-7d255e34-f4bf-4178-af62-ec68023726e3.html https://www.slideshare.net/lebret/a-history-of-venture-capital-lebret-vers-11https://www.hbs.edu/faculty/Pages/item.aspx?num=47240https://www.inc.com/magazine/19850501/7289_pagen_5.html https://www.amazon.com/VC-American-History-Tom-Nicholas-ebook/dp/B07QV2YM3X/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=https://www.youtube.com/watch?v=nKN-abRJMEw&t=2555s

26 Sep 20191h 51min