The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’
The Daily25 Feb 2024

The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’

The closest thing to a bat signal for stoners is the blue lettering of the Cookies logo. When a new storefront comes to a strip mall or a downtown shopping district, fans flock to grand-opening parties, drawn by a love of the brand — one based on more than its reputation for selling extremely potent weed.

People often compare Cookies to the streetwear brand Supreme. That’s accurate in one very literal sense — they each sell a lot of hats — and in other, more subjective ones. They share a penchant for collaboration-based marketing; their appeal to mainstream audiences is tied up with their implied connections to illicit subcultures; and they’ve each been expanding rapidly in recent years.

All of it is inextricable from Berner, the stage name of Gilbert Milam, 40, Cookies’ co-founder and chief executive, who spent two decades as a rapper with a sideline as a dealer — or as a dealer with a sideline as a rapper. With the company’s success, he is estimated to be one of the wealthiest rappers in the world, without having ever released a hit record.

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Episoder(2686)

Wednesday, April 5, 2017

Wednesday, April 5, 2017

President Trump treats the Syrian president as a potential ally. Will Tuesday’s deadly chemical weapons attack change that? Plus: the story of one village election that has become as much about Mr. Trump as about the candidates on the ballot. Guests: Anne Barnard, the Beirut bureau chief; Julie Bosman, who covers the midwest for the Times. For more information on today’s episode, visit http://nyti.ms/2nf8BmP. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

5 Apr 201720min

Tuesday, April 4, 2017

Tuesday, April 4, 2017

In 2013, Republicans in the Senate warned Democrats that they would soon regret a decision so extreme that it’s called “going nuclear.” That prediction may prove true this week, as Republicans prepare to go one step further to ensure the confirmation of Judge Neil M. Gorsuch to the Supreme Court. Guests: Jonathan Weisman and Jennifer Steinhauer, reporters at The New York Times. For more information on today’s episode, visit http://nyti.ms/2naaW2G. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

4 Apr 201717min

Monday, April 3, 2017

Monday, April 3, 2017

Inside the New York Times investigation into accusations of harassment and other inappropriate behavior by Bill O’Reilly, and the lengths to which Fox News went to to keep the allegations quiet. Guest: Emily Steel, who has spent the last few months investigating this story. For more information on today’s episode, visit http://nyti.ms/2oHxCV8. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

3 Apr 201718min

Friday, March 31, 2017

Friday, March 31, 2017

The latest twist in a bizarre Washington drama that began 10 days ago, and what a technological development tells us about progress and repression in India. Guests: Matt Rosenberg, who is tracking the developments with Representative Devin Nunes; Ellen Barry, the South Asia bureau chief for The New York Times. For more information on today’s episode, visit http://nyti.ms/2n3yoyv. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

31 Mar 201721min

Thursday, March 30, 2017

Thursday, March 30, 2017

The climate change battle through one coal miner's eyes. And why Scott Pruitt, President Trump's E.P.A. chief, confounds both sides. Guests: Coral Davenport, who covers energy and the environment for The New York Times; Mark Gray, who spent 38 years working in the coal mines of Kentucky. For more information on today’s episode, visit http://nyti.ms/2nPhB1g. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

30 Mar 201722min

Wednesday, March 29, 2017

Wednesday, March 29, 2017

The message was hardly subtle: coal miners at the Environmental Protection Agency. How President Trump is promising to do away with Obama’s legacy on climate change. Plus: the latest “Brexit” news. Guests: Coral Davenport, who covers energy and the environment for The Times; Peter Goodman, a Times reporter in London. For more information on today’s episode, visit http://nyti.ms/2odWwys. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

29 Mar 201720min

Tuesday, March 28, 2017

Tuesday, March 28, 2017

President Trump wanted a faster battle plan. Iraqi leaders wanted quicker airstrikes. Is that why about 200 civilians are now dead in Mosul? Guests: Tim Arango and Rukmini Callimachi, New York Times reporters who have reported from Iraq. For more information on today’s episode, visit http://nyti.ms/2obiy4v. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

28 Mar 201714min

Monday, March 27, 2017

Monday, March 27, 2017

Now that the Republican health care bill is dead, what is the future of the Democratic plan it was supposed to replace? And we talk with one of the ordinary Canadians who signed on for a grand social experiment: adopting Syrian refugees for one year. What happens as that year ends? Guests: Margot Sanger-Katz, who has been reporting on our health care system for years; Jodi Kantor and Catrin Einhorn, who have been writing about Syrian refugees in Canada; Peggy Karas, a Canadian sponsor of a refugee family. For more information on today’s episode, visit http://nyti.ms/2odVsdT. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

27 Mar 201722min

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