Toyetic
99% Invisible13 Mar 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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Episoder(740)

Manzanar

Manzanar

When Warren Furutani was growing up in Los Angeles in the 1950s, he sometimes heard his parents refer to a place where they once spent time — a place they called “camp.” To him “camp” meant summer camp or a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Mar 201723min

The Falling of the Lenins

The Falling of the Lenins

On the night of December 8, 2013, a huge crowd gathered on a tree-lined boulevard in downtown Kiev, Ukraine. The crowd was there to watch as a statue in the boulevard was pulled down by a crane. The toppled statue … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

21 Mar 201722min

Negative Space: Logo Design with Michael Bierut

Negative Space: Logo Design with Michael Bierut

Logos used to be a thing people didn’t really give much thought to. But over the last decade, the volume and intensity of arguments about logos have increased substantially. A lot of this is just the internet being the internet. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Mar 201744min

State (Sanctuary, Part 2)

State (Sanctuary, Part 2)

In the 1980s, the United States experienced a refugee crisis. Thousands of Central Americans were fleeing civil wars in El Salvador and Guatemala, traveling north through Mexico, and crossing the border into the U.S. [Note: Just tuning in? Listen to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Mar 201727min

Church (Sanctuary, Part 1)

Church (Sanctuary, Part 1)

In the 1980s, Rev. John Fife and his congregation at Southside Presbyterian Church began to help Central American migrants fleeing persecution from US backed dictatorships. Their efforts would mark the beginning of a new — and controversial — social movement … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Feb 201726min

Atom in the Garden of Eden

Atom in the Garden of Eden

As the world entered the Atomic Age, humankind faced a new fear that permeated just about every aspect of daily life: the threat of nuclear war. And while the violent applications of atomic research had already been proven, governments and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

21 Feb 201717min

Usonia the Beautiful

Usonia the Beautiful

Frank Lloyd Wright believed that the buildings we live in shape the kinds of people we become. His aim was nothing short of rebuilding the entire culture of the United States, changing the nation through its architecture. Central to that … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Feb 201718min

Usonia 1

Usonia 1

Frank Lloyd Wright was a bombastic character that ultimately changed the field of architecture, and not just through his big, famous buildings. Before designing many of his most well-known works, Wright created a small and inexpensive yet beautiful house. This … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Feb 201724min

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