Toyetic
99% Invisible13 Mar 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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Episoder(740)

Dollar Store Town

Dollar Store Town

Dollar stores are not just a U.S. phenomenon. They can be found in Australia and the United Kingdom, the Middle East and Mexico. And a lot of the stuff—the generic cheap stuff for sale in these stores—comes from one place. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Nov 201615min

Reverb

Reverb

Through a combination of passive and active acoustics, architects and acousticians can control the sounds of spaces to fit any kind of need. With sound-proofing and selective-amplification, we can add reverb or take it away. We can make churches sound … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

16 Nov 201618min

Ten Letters for the President

Ten Letters for the President

People who write the White House know that the president himself will most likely not see their message. Many of their letters start with phrases like, “I know no one will read this.” Although someone does read those letters. And … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Nov 201614min

The Shift

The Shift

Every now and again, a truly great athlete shatters all previous assumptions about what’s possible to achieve in a sport. When this happens, opposing teams scramble to find ways to stop them or slow them down. In basketball, teams tried … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Nov 201616min

Space Trash, Space Treasure

Space Trash, Space Treasure

In the summer of 1961 the upper stage of the rocket carrying the Transit 4A satellite blew up about two hours after launch. It was the first known human-made object to unintentionally explode in space, and it created hundreds of … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

25 Okt 201616min

McMansion Hell

McMansion Hell

Few forms of contemporary architecture draw as much criticism as the McMansion, a particular type of oversized house that people love to hate. McMansions usually feature 3,000 or more square feet of space and fail to embody a cohesive style … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Okt 201613min

Half a House

Half a House

On the night of February 27th, 2010, a magnitude of 8.8 earthquake hit Constitución, Chile and it was the second biggest that the world had seen in half a century. The quake and the tsunami it produced completely crushed the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Okt 201618min

Project Cybersyn

Project Cybersyn

On September 11, 1973, a military junta violently took control of Chile, which was led at the time by President Salvador Allende. Allende had become president in a free and democratic election. After the military coup, General Augusto Pinochet took … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Okt 201621min

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