Toyetic
99% Invisible13 Mar 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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Episoder(740)

Miss Manhattan

Miss Manhattan

All around the country, there stands a figure so much a part of historical architecture and urban landscapes that she is rarely noticed. She has gone by many names, from Star Maiden to Priestess of Culture, Spirit of Life to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Feb 201616min

The Yin and Yang of Basketball

The Yin and Yang of Basketball

In 1891, a physical education teacher in Springfield, Massachusetts invented the game we would come to know as basketball. In setting the height of the baskets, he inadvertently created a design problem that would not be resolved for decades to come. The … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Feb 201619min

The Ice King

The Ice King

In the mid-19th century, decades before home refrigeration became the norm, you could find ice clinking in glasses from India to the Caribbean, thanks to a global commodities industry that has since melted into obscurity: the frozen water trade. In … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Feb 201615min

Fish Cannon

Fish Cannon

The Iron Curtain was an 8,000-mile border separating East from West during the Cold War. Something unexpected evolved in the “no man’s land” that the massive border created. In the absence of human intervention and disruption, an accidental wildlife refuge … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Jan 201616min

The Fresno Drop

The Fresno Drop

In September 1958, Bank of America began an experiment – one that would have far reaching effects on our lives and on the economy. They decided after careful consideration to conduct this experiment in Fresno, California. The presumption was that … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Jan 201613min

Best Enjoyed By

Best Enjoyed By

Date labels (e.g. “use-by”, “sell-by”, “best-by”, “best if used by,” “expires on”, etc.) are on a lot of products. Forty-one states require a date label on at least some food product, but there are huge inconsistencies, not just in the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Jan 201613min

Bone Music

Bone Music

In 1950s Soviet Russia, citizens craved Western popular music—everything from jazz to rock & roll. But smuggling vinyl was dangerous, and acquiring the scarce material to make copies of those records that did make it into the country was expensive. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Des 201511min

Tube Benders

Tube Benders

The skyline of beautiful downtown Oakland, California, is defined by various towers by day, but at night there is one that shines far more brightly than the rest: the neon-illuminated Tribune Tower. Each side of the tower says “Tribune” in … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

16 Des 201514min

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