Toyetic
99% Invisible13 Mar 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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Episoder(750)

War and Pizza

War and Pizza

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28 Okt 201516min

Atmospherians

Atmospherians

The phrase ‘from Central Casting’ has become a kind of cultural shorthand for a stereotype or archetype, a subject so visually suited to its part it appears to have been designed for that role. Search the news for ‘straight out … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

20 Okt 201518min

Structural Integrity (Rebroadcast)

Structural Integrity (Rebroadcast)

99% Invisible is honored to accept a 2015 Third Coast International Audio Festival award for Structural Integrity, a story of architectural engineering gone wrong, and then covertly made right. When it was built in 1977, the 59-story CitiCorp Center had … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Okt 201523min

Rajneeshpuram

Rajneeshpuram

Indian philosopher and mystic Bhagwan Shree Rajneesh had a vision: he would build a Utopian city from the ground up, starting with 64,000 acres of muddy ranchland in rural Oregon. Purchased in 1981, this expanse was to become both a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Okt 201528min

Dead Letter Office

Dead Letter Office

When something is lost in the mail, it feels like it has disappeared into the ether, like it was sucked into a black hole, like it no longer exists. But, it turns out, a lot of the mail we think … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Sep 201516min

A Sweet Surprise Awaits You

A Sweet Surprise Awaits You

On the night of March 30, 2005, the Powerball jackpot was 25 million dollars. The grand prize winner was in Tennessee, but all over the United States, one hundred and ten second-place winners came forward. Normally just three or four … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

23 Sep 201514min

Milk Carton Kids

Milk Carton Kids

On a Sunday morning in 1982, in Des Moines, Iowa, Johnny Gosch left his house to begin his usual paper route. A short time later, his parents were awakened by a phone call–it was a neighbor—their paper hadn’t come. When … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Sep 201516min

Reefer Madness

Reefer Madness

There are around 6,000 cargo vessels out on the ocean right now, carrying 20,000,000 shipping containers, which are delivering most of the products you see around you. And among all the containers are a special subset of temperature-controlled units known … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Sep 201514min

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