Toyetic
99% Invisible13 Mar 2024

Toyetic

This year marks the 40th anniversary of a lot of landmarks in pop culture, especially sci-fi and fantasy. So many franchises were born in 1984. Some came to define the genre or invent new genres. The great podcast Imaginary Worlds noticed this and produced a three-part series about 1984's Cambrian explosion of creativity that landed on the big screen, the small screen, bookstore shelves and, of course, the toy store.

In this episode we learn about at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products.

Toyetic

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Episoder(739)

Six Stories- the memory palace

Six Stories- the memory palace

Elevators are old. They would have to be. Because it is in our nature to rise. History is full of things that lift other things. In ancient Greece, and China, and Hungary, there were systems of weights and pulleys and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Jan 201419min

Numbers Stations

Numbers Stations

If you tune around on a shortwave radio, you might stumble across a voice reciting an endless stream of numbers. Just numbers, all day, everyday. These so-called “numbers stations,” say nothing about where they are transmitting from or who they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Des 201321min

DIY Space Suit

DIY Space Suit

Cameron Smith is building a space suit in his apartment. He’s not an astronaut. He’s not even an engineer. Cameron Smith is an archaeologist–on faculty in the anthropology department at Portland State University in Oregon. But Cameron is an explorer … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Des 201312min

Future Screens are Mostly Blue

Future Screens are Mostly Blue

We have seen the future, and the future is mostly blue. Or, put another way: in our representations of the future in science fiction movies, blue seems to be the dominant color of our interfaces with technology yet to come. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

21 Nov 201319min

Unbuilt

Unbuilt

There is an allure in unbuilt structures: the utopian, futuristic transports, the impossibly tall skyscrapers, even the horrible highways, all capture our imagination with what could have been. Whether these never built structures are perceived as good or bad, they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Nov 201319min

Revolving Doors

Revolving Doors

The story goes like this: Theophilus Van Kannel hated chivalry. There was nothing he despised more than trying to walk in or out of a building, and locking horns with other men in a game of “oh you first, I … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

6 Nov 201314min

All the Buildings

All the Buildings

I love those moments when you’re walking in your neighborhood and suddenly nothing is familiar. In a good way. Sean Cole began seeing his neighborhood, actually the whole city of New York, with new eyes because of one artist who … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Okt 201317min

Kickstart Season 4 of 99% Invisible- Weekly Episodes

Kickstart Season 4 of 99% Invisible- Weekly Episodes

99% Invisible started as a side project I made in my bedroom at night, and after two years of making the program, I turned to Kickstarter to see if I should keep it going. To my great surprise, the Season … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Okt 20133min

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