Backfired: The Vaping Wars
99% Invisible25 Jun 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Episoder(763)

Your Call Is Important to Us

Your Call Is Important to Us

What if all those dropped calls, endless wait times and dead end hotlines every time you try to reach customer service weren’t accidents but part of the plan? Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Okt 29min

Hidden Levels #6: Segagaga

Hidden Levels #6: Segagaga

One SEGA employee chronicles the company’s struggles the only way he knows how: by turning it into a game.Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Okt 40min

Hidden Levels #5: Press B to Touch Grass

Hidden Levels #5: Press B to Touch Grass

From blocky biomes to breathtaking open worlds, video games are teaching us new ways to see, build, and even save nature.Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Okt 41min

Hidden Levels #4: Machinima

Hidden Levels #4: Machinima

Back in the 90s, artists turned video games into movie sets, and their wildest ideas are finally hitting documentaries.Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Okt 45min

Hidden Levels #3: This Game Wants YOU

Hidden Levels #3: This Game Wants YOU

Before Fortnite and Call of Duty ruled the scene, the US Army quietly shaped the early 2000s with a wildly popular, free shooter designed to excite young people about enlisting.Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Okt 44min

Hidden Levels #2: Stick It to 'Em

Hidden Levels #2: Stick It to 'Em

From airplanes to Pac-Man to the battlefield, the joystick has quietly shaped the way humans connect with machines.Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

10 Okt 41min

Hidden Levels #1: Mr. Boomshakalaka

Hidden Levels #1: Mr. Boomshakalaka

Step back into the ’90s, when dunks broke backboards, catchphrases caught fire, and one arcade game turned every kid into an NBA superstar.Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Okt 37min

Get Played with Roman Mars and Ben Brock Johnson

Get Played with Roman Mars and Ben Brock Johnson

In anticipation of the release of Hidden Levels, Roman and Ben join Heather Anne Campbell (Rick and Morty) and Matt Apodaca of Get Played to talk controllers, culture, and why video games might just be running the world.Hidden Levels launches on October 7th wherever you get your podcasts. Join SiriusXM Podcasts+ to listen to each episode early and ad-free. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Okt 43min

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