Backfired: The Vaping Wars
99% Invisible25 Jun 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Episoder(741)

Penn Station Sucks

Penn Station Sucks

New Yorkers are known to disagree about a lot of things. Who’s got the best pizza? What’s the fastest subway route? Yankees or Mets? But all 8.5 million New Yorkers are likely to agree on one thing: Penn Station sucks. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Jan 201516min

Mooallempalooza

Mooallempalooza

As you probably know, 99% Invisible is a show about the built world, about things manufactured by humans. We don’t tend to do stories about animals or nature. But our friend Jon Mooallem writes brilliant stories about the weird interactions between animals and humans, interactions that … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

31 Des 201441min

Octothorpe

Octothorpe

If you want to follow conversation threads relating to this show on social media—whether Twitter, Facebook, or Instagram, Tumblr—you know to look for the hashtag: #99pi. In our current digital age, the hashtag identifies movements, events, happenings, brands—topics of all … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Des 201414min

There Is A Light That Never Goes Out

There Is A Light That Never Goes Out

Hanging in the garage of Fire Station #6 in Livermore, California, there’s a small, pear-shaped light bulb. It is glowing right now. This lightbulb has been glowing, with just a couple of momentary interruptions, for 113 years. You can see … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Des 201412min

Inflatable Men

Inflatable Men

You see them on street corners, at gas stations, at shopping malls. You see them at blowout sales and grand openings of all kinds. Their wacky faces hover over us, and then fall down to meet us, and then rise … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Des 201414min

And The Winner Is

And The Winner Is

There’s a little trophy shop called Aardvark Laser Engraving  down the street from our office in Oakland. Its small but bustling, and its windows are stuffed to the brim with awards made of all kinds of materials and in any … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

26 Nov 201413min

Three Records from Sundown

Three Records from Sundown

This week on the show we’re presenting one of our favorite radio features, “Three Records from Sundown,” about singer Nick Drake. The documentary, by producer Charles Maynes, retraces the roots of Drake’s legend through interviews with Drake’s producer, Joe Boyd. Boyd … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Nov 201429min

Vexillonaire

Vexillonaire

Vexillologists—those who study flags—tend to fall into one of two schools of thought. The first is one that focuses on history, category, and usage, and maintains that vexillologists should be scholars and historians of all flags, regardless of their designs. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

12 Nov 201411min

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