Modern Wisdom5 Aug 2019

Some Very Important Effects In Advertising - Richard Shotton - #091

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust? We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one. Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Listen to Rory Sutherland on Modern Wisdom - https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(1145)

Raccoon Wars, Lindsay Clancy, NFL Scammers & Past Crimes - Matt McCusker #1149

Matt McCusker is a comedian, writer, author and podcaster. Expect to learn what Chris’ raccoon wars are all about, Matt reacts to Tolstoy’s diary entries and the Lindsay Clancy trial, what Matt’s for...

12 Sep 1h 37min

Best Peptides, Stem Cells, Testosterone & Exercise Hacks - Biohacking Roundtable - #1148

In this Biohacking Roundtable, we explore: What the best peptides for health & muscle building are. The latest biohacking tech that is real but sounds like science fiction. Which longevity s...

10 Sep 2h 50min

The Hidden Psychology Of Highly Sensitive People - Dr Sasha Hamdani - #1147

Dr Sasha Hamdani is a psychiatrist, ADHD specialist and author. Why are some people more emotionally sensitive than others? If you feel things more deeply, you’re not alone, and emotional sensitivity...

7 Sep 1h 24min

Couples Therapist: Why Your Brain Turns Your Partner Into An Enemy - Stan Tatkin -#1146

Dr Stan Tatkin is a psychologist, couples therapist, researcher and author. How can couples effectively navigate and repair emotional wounds? While many believe it’s best to sleep on a conflict, coul...

5 Sep 1h 9min

Why Working Harder Won’t Make You Rich - Codie Sanchez - #1145

Codie Sanchez is an entrepreneur, investor and author. How do you make your business work for you instead of constantly working for your business? Stepping back is often mistaken for putting in less ...

3 Sep 1h 33min

WW3 DEBATE: “We’re On the Brink of Global Collapse” - #1144

In this geopolitical debate, we explore: What the biggest threats to global peace are. Whether America will lose its hegemony in 20 years or less. How big of a deal the Iran War actually is...

31 Aug 3h 6min

Mexican Batman, Britain’s Downfall, Mr Bean’s Comeback & Jimmy Carr - Rabbit Hole #5 - #1143

In the fifth installment of this new experimental format, we explore: - Inside the antics of a real-life Mexican Batman. - Why George chooses to wear AirPods during his massages. - If Jimmy Carr will...

29 Aug 2h 9min

Female Psychopath Explains How She Manipulates Men - Kanika Batra - #1142

Kanika Batra is an Australian content creator and author. What goes on inside the mind of a sociopath? Can they feel love and empathy, or are they truly emotionless? Diagnosed with antisocial persona...

27 Aug 1h 53min