AdTech Heroes - Interviews with Advertising Technology Executives6 Okt 2021

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader.

Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam is based in Dubai.

The episode begins with Anam sharing her background and career journey in ad tech, having spent eight years in the industry after exploring different fields. She discusses how mentors over the years have helped her gain the knowledge that she has in the industry.

Anam goes on to share details of her role at Publicis Groupe and what being a senior digital supply and product manager involves. She also explains how the trader's role has changed over the years and how important they are to a company.

We learn more about the hiring process of skilled traders and how most of the grads are hired through the company’s internship process. We also discover that the team at Publicis Groupe is very diverse.

Discover what the role of a programmatic trader involves by tuning in to the latest episode of the AdTech Heroes podcast with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe.

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