AdTech Heroes - Interviews with Advertising Technology Executives13 Apr 2022

Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy.

Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media.

PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering:

Customer insight marketing
Transformation and effectiveness
Media assurance
Audience reporting
Campaign delivery

At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a trained accountant and auditor. Around five years ago, Sam saw that marketing and media were becoming more important and therefore set up his team.

While Sam started in accounting, he was always interested in media and is a self-confessed ‘media junkie.’

Brands like working with PwC thanks to its strong experience in media and its professionalism. Sam says that the industry has warmly welcomed consultancies in general since their introduction into the sector.

Toward the end of the episode, we learn that given any superhero power in tech, Sam would choose to have the ability to distinguish the truly valuable parts of digital advertising.

Learn more about the role of consultancy in adtech, by tuning in to the latest episode of the AdTech Heroes podcast with Sam Tomlinson, Partner at PwC.

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