AdTech Heroes - Interviews with Advertising Technology Executives2 Jun 2022

Ep. 14: The Importance of Brand Values with Andrés Ordóñez, Chief Creative Officer at FCB Chicago

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values.

Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies.

In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival.

For Andrés, a typical workday involves waking up early, about 4.30 am. He loves working in the office and being around people, returning home at 7 pm or 8 pm. Right now, his team is spending three days a week in the office.

Brand values have become stronger than ever. Companies realize that customers align themselves with the values of the brands they love. And when people feel connected to a brand, they become more loyal.

Andrés believes building brand values is one of the most important things happening in our industry right now. Companies need to be open and share why they exist and why their customers are important to them.

Learn about the importance of brand values by tuning in to the latest episode of the AdTech Heroes podcast with Andrés Ordóñez, Chief Creative Officer at FCB Chicago.

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