Ep. 17: Live from Cannes - Driving Interest & Engagement in The Attention Economy

Ep. 17: Live from Cannes - Driving Interest & Engagement in The Attention Economy

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.

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To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.

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However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.

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Episoder(69)

Ep. 69: AI in Advertising: Pharma's Next Chapter

Ep. 69: AI in Advertising: Pharma's Next Chapter

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Raman Khanna, VP of Addressable Investment at Omnicom Media.They discuss how AI is reshaping pharma marketing, from team adoption and...

8 Okt 34min

Ep. 68: Agentic AI in AdTech: How Data Science Is Rewiring Decision-Making

Ep. 68: Agentic AI in AdTech: How Data Science Is Rewiring Decision-Making

In this episode of the AdTech Heroes podcast, Jon Wallett talks with Ashok Ganapam, President, AdTech and Monetization at MediaMint, about how agentic AI and data science are transforming decision-mak...

1 Okt 30min

Ep. 67: GIFs, Emojis & AI: The Evolution of Digital Communication

Ep. 67: GIFs, Emojis & AI: The Evolution of Digital Communication

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Kevin Hein, Chief Growth Officer at GIPHY.They discuss how communication has evolved from the analog world of early mobile phones to ...

11 Sep 44min

Ep. 66: Reclaiming Authenticity in Marketing with Digital Chadvertising

Ep. 66: Reclaiming Authenticity in Marketing with Digital Chadvertising

In this episode of the AdTech Heroes podcast, Jon Wallett chats with the creator behind Digital Chadvertising, the award-winning ad industry meme page.They discuss why "authenticity" has become the in...

31 Aug 32min

Ep. 65: TikTok Ads & AI Automation: Scaling Integrated Commerce

Ep. 65: TikTok Ads & AI Automation: Scaling Integrated Commerce

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes David Kaufman, VP of Product Management and Head of Monetization Product Solutions & Operations at TikTok.They discuss how automation...

18 Aug 31min

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Gabrielle Levy, SVP of Precision at Digitas North America.They discuss how workplace culture and creative expression are being reshap...

30 Jul 31min

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

In this special episode of the AdTech Heroes podcast live from Cannes Lions 2026, Jon Wallett welcomes Charlotte Maines, Vice President, Devices Content & Advertising at Amazon.They discuss the rise o...

14 Jul 27min

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the sh...

9 Jun 38min

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