7MS #307: Writing Security-Focused Radio Commercials

7MS #307: Writing Security-Focused Radio Commercials

Hey, so this week I am without my main machine - thus no jingle or "jungle boogie" intro music. Feels weird. Feels real weird.

Anyway, ya know how I teased last week that 7MS could possibly be coming to a radio station near you? Well I think it's more of a probability than a possibility at this point!

I met with a radio exec a few weeks ago and we talked about:

  • Lots of people still listen to the radio (who knew?)
  • Creating a "security minute" spot that would lead to a commercial about 7MS
  • How to write a good commercial "hook"
  • It's difficult to write a 60-second commercial!
  • Targeted advertising at churches, which is an under-served market when it comes to infosec
  • Writing a new (shortened) 7MS jingle

More on this today on 7MS!

Episoder(693)

7MS #92: You're Not Ready for Big Boy Security Pants

7MS #92: You're Not Ready for Big Boy Security Pants

Sometimes I get in situations where clients want their WHOLE security program reviewed, but in reality, they are still in the baby steps phase. What's the right thing to do when, for lack of a better term, the client isn't ready to put on their security big boy points?

9 Sep 20157min

7MS #91: Umbrella

7MS #91: Umbrella

Today's episode is about Umbrella, a product from OpenDNS that provides a layer of protection against malware, wifi-jacking and other threats.

3 Sep 20157min

7MS #90: OFFTOPIC-Citizenfour

7MS #90: OFFTOPIC-Citizenfour

We're going offtopic today and talking about the Citizen Four documentary, which centers around the Edward Snowden story.

1 Sep 20158min

7MS #89: AppSpider

7MS #89: AppSpider

Today we're talking about a new (to me) Web site/app scanning tool called AppSpider by Rapid7. Again, this isn't a commercial or paid advertisement. I just like sharing things that I like and use.

27 Aug 20158min

7MS #88: Glasswire

7MS #88: Glasswire

This episode's about a cool security app called GlassWire, which is (kind of) a firewall on steroids. I love it! Oh, and this is not an endorsement or a commercial :-)

25 Aug 20156min

7MS #87: Presenting the Right Findings to the Right Audience

7MS #87: Presenting the Right Findings to the Right Audience

Today I talk about challenge I run into when I'm delivering to a mixed audience of C-level folks and IT people. How do you keep things high level enough so everybody "gets it" but also go level enough that the recommendations have some teeth?

20 Aug 20157min

7MS #86: OSWP-The Final Chapter!

7MS #86: OSWP-The Final Chapter!

This episode concludes the gripping, thrilling, exciting, awesome-ing, death-defying, unsettling, rattling series on OSWP (Offensive Security Wireless Professional). Specifically, I talk (as much as I can without getting into trouble) about the exam and give you some pointers to pass it!

18 Aug 20157min

7MS #85: What is The Penetration Testers Framework (PTF)?

7MS #85: What is The Penetration Testers Framework (PTF)?

Need an easy way to create a modular/mobile kit of pentest tools to take with you from machine to machine? And ALSO be able to update all those modules in one command? Then check out the PTF! That's what we're talkin' about on today's podcast.

14 Aug 20157min

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