Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Episoder(741)

Noble Effort

Noble Effort

If you grew up watching Warner Brothers cartoons, you might remember seeing the name Chuck Jones in big letters in the opening credits. Chuck Jones directed cartoons like Looney Tunes from the 1930s until his death in 2002. He was … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Jul 201316min

Ode to Ladislav Sutnar plus Trading Places with Planet Money

Ode to Ladislav Sutnar plus Trading Places with Planet Money

An ode to an information designer who made life a little bit easier for millions and millions of people: Ladislav Sutnar, the man who put parentheses around area codes. Plus 99% Invisible and Planet Money team up and we talk … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Jul 201326min

Heyoon

Heyoon

Growing up in Ann Arbor, Michigan, Alex Goldman was a misfit. Bored and disaffected and angry, he longed for a place to escape to. And then he found Heyoon. The only way to find out about Heyoon for someone to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Jul 201326min

The Man of Tomorrow

The Man of Tomorrow

I’m willing to concede from the get-go that I might be wrong about the entire premise of this story, but Superman has never really worked for me as a character. I preferred the more grounded Marvel Comic book characters, like … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Jun 201311min

Rebar and the Alvord Lake Bridge

Rebar and the Alvord Lake Bridge

There’s something about rebar that fascinates me. If nothing else because there are very few things that invoke a fear of being skewered. My preoccupation with metal reinforcement bars dovetails nicely with a structure in San Francisco I’ve kind of … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Jun 201310min

An Architect’s Code

An Architect’s Code

Lawyers have an ethics code. Journalists have an ethics code. Architects do, too. According to Ethical Standard 1.4 of the American Institute of Architects (AIA): “Members should uphold human rights in all their professional endeavors.” A group called Architects, Designers, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Mai 201316min

The Symphony of Sirens plus Soviet Design

The Symphony of Sirens plus Soviet Design

For the ancient Greeks, sirens were mythical creatures who sang out to passing sailors from rocks in the sea. Their music was so beautiful, it was said, that the sailors were powerless against it–they would turn their ships towards these … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Mai 201323min

No Armed Bandit

No Armed Bandit

Americans have always had an uneasy relationship with gambling. To circumvent anti-gambling laws in the US, early slot machines masqueraded as vending machines. They gave out chewing gum as prizes, and those prizes could be redeemed for cash. That’s where … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

30 Apr 201317min

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