So You Want to Launch a Newsletter: Tips From Substack Writers
a16z Podcast17 Sep 2020

So You Want to Launch a Newsletter: Tips From Substack Writers

This episode, part one in a two-part series on the Creator Economy, explores the process and economics behind creating an independent newsletter. In this candid conversation, host Lauren Murrow talks with four Substack writers—an artist, a technologist, a journalist, and a clinical researcher-turned-psychedelics scholar—about how to find and foster an audience, the calculus behind going paid versus unpaid, the pressure to produce, and financial benchmarks for making a living from newsletter writing.

The pandemic has prompted a reckoning within traditional media and, in parallel, a surge in the newsletter ecosystem. On Substack, readership and active writers both doubled from January through April. The newsletter hosting platform now has more than 100,000 paying subscribers.

This episode reveals the behind-the-scenes experiences of four newsletter creators, all of whom launched roughly within the past year:

Software engineer Lenny Rachitsky, most recently a growth product manager at Airbnb, whose tech-focused dispatch is called Lenny’s Newsletter.

Artist and writer Edith Zimmerman, creator of the Drawing Links newsletter, which chronicles her life and musings through comic-style illustrations.

Zach Haigney, an acupuncturist and researcher whose newsletter, The Trip Report, explores the science, policy, and business behind medicinal psychedelics.

And Patrice Peck, a freelance journalist—previously a staff writer at BuzzFeed—whose newsletter, Coronavirus News for Black Folks, highlights the pandemic’s disproportionate impact on the black community.

Listen to the end of the episode to hear more about Patrice, Zach, Edith, and Lenny's top newsletter recommendations:

Patrice’s newsletter recs:

The Intersection by Adriana Lacy

Beauty IRL by Darian Symone Harvin

Carefree Black Girl by Zeba Blay

Maybe Baby by Haley Nahman

Zach’s newsletter recs:

Stratechery by Ben Thompson

Sinocism by Bill Bishop

A Media Operator by Jacob Cohen Donnelly

Off the Chain by Anthony Pompliano

The Weekly Dish by Andrew Sullivan

Edith’s newsletter recs:

The Browser by Robert Cottrell

The Ruffian by Ian Leslie

Ridgeline by Craig Mod

Dearest by Monica McLaughlin

Why Is This Interesting? by Noah Brier and Colin Nagy

Lenny’s newsletter recs:

2PM by Webb Smith

Li’s Newsletter by Li Jin

Alex Danco’s Newsletter by Alex Danco

Turner’s Blog by Turner Novak

Next Big Thing by Nikhil Basu Trivedi

Big Technology by Alex Kantrowitz

The Profile by Polina Marinova

Everything by Nathan Baschez, Dan Shipper, Tiago Forte, and Adam Keesling

Not Boring by Packy McCormick

Illustration: Edith Zimmerman

Episoder(907)

a16z Podcast: The Data Science of Food and Taste

a16z Podcast: The Data Science of Food and Taste

The best cooks know cooking a meal is all about having a plan (and a back-up plan if things go south); get the cooking out of the way, and then you can enjoy your family and friends -- the most important part. But now try doing it for thousands. How can one company be the de facto sous chef for so many? Turns out there's a lot of data science behind it, in everything from procurement to forecasts to logistics: what to cook, what people will like, what ingredients are required, what to produce at scale. In this segment of the a16z Podcast, Gobble's Ooshma Garg suggests that every modern food company is really a tech company (or should be). Is there a science to taste? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

25 Nov 201519min

a16z Podcast: Data Down on the Farm

a16z Podcast: Data Down on the Farm

Farmers are among the best hackers in the business. They can fix anything, and are endlessly tweaking their approach to a business that is up against the strongest force on the planet: nature. As adopters of technology, the agriculture industry is both forward-thinking and, at the same time, hard to convince to make a change. For good reason -- you can’t A/B-test an almond orchard. You get one shot a year to grow a crop and make a profit. So whatever technology makes its way into the fields had better work. U.C. Santa Barbara computer science professor Chandra Krintz, Granular CEO and co-founder Sid Gorham, and Fruition Sciences co-founder Thibaut Scholasch join this segment of the a16z Podcast to discuss technologies working down on the farm. Including how sensors monitoring soil elements, water flow in plants, and fertilizer schedules are yielding fruitful data. Given the high stakes -- a planet in the midst of climate change -- what we can all learn from how technology is accepted and implemented in the agriculture industry? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

24 Nov 201530min

a16z Podcast: The Future of Food

a16z Podcast: The Future of Food

Rob Rhinehart, like most startup entrepreneurs, was strapped for cash and time as developed his ideas and ultimately a company. What stood out to Rhinehart in that all-consuming and ongoing process was the contrast between all the things in his life that technology had made more convenient and cheaper -- basically everything powered by smartphones -- and what he felt was a process still trapped in our agrarian past: sitting down for a meal. Out of that observation came Soylent -- nutrition in powder or ready-to-drink form, that substituted for Rhinehart the lousy ramen or frozen corn-dog meals he was subsisting on. Better, faster, cheaper -- Soylent has all the trademarks of good tech -- but are we really going to start drinking our meals? Rhinehart joins this segment of the pod along with a16z’s Chris Dixon, who led the firm’s investment in Soylent, to talk about where Soylent might fit into our lives ... and what it means for the future of food as well as earth's resources. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

24 Nov 201532min

a16z Podcast: On Recent IPOs and Comparing Private vs. Public Valuations

a16z Podcast: On Recent IPOs and Comparing Private vs. Public Valuations

It's hip to be Square right now. Or is it? How do we assess whether it -- and other recent IPOs -- went well, not just for investors but overall? In this episode of the a16z Podcast, Nicole Irvin and Stephen McDermid from our startup corp dev team -- and Andreessen Horowitz managing partner Scott Kupor -- share an internal "hallway conversation" of sorts around how to make sense of market reactions to recent IPOs, and more broadly, how to compare private vs. public valuations (and investors). Is there a method to the madness, a formula to compare these from beginning to end? Does it make a difference if you're creating a new category (like SaaS previously) or are in an existing one? Finally, we share views on the somewhat religious debate about whether public is really the new private, growth vs. profitability, and more. Especially as startups are always optimizing for so many competing things at any given time.

21 Nov 201544min

a16z Podcast: London Calling for Tech Done in a Different Way

a16z Podcast: London Calling for Tech Done in a Different Way

If the U.K. is to continue its economic march onward and upward, technology needs to play an increasing role, say Martha Lane Fox (that's Baroness of Soho Lane-Fox in more public settings) and Russell Davies in this segment of the pod ... another one of our on-the-road a16z podcasts from London. But it can't just be the same apps and software solutions that are coming out of Silicon Valley, say these two European tech veterans (Lane Fox is a web entrepreneur and on the boards of multiple tech companies and open data initiatives, while Davies is a writer and digital strategist). The U.K. needs to do things differently to create and maintain an edge against all the tech powers around the globe. Lane Fox and Davies describe what a bright tech future could look like -- a lot more women in the industry, for starters -- and how it might differ from, and compete with, the best around the world.

20 Nov 201541min

a16z Podcast: Defeating Aging with Aubrey de Grey

a16z Podcast: Defeating Aging with Aubrey de Grey

There are those who would say that Aubrey de Grey is out to cure death, but what this former artificial intelligence specialist turned gerontologist is really focused on is health -- and the side effect of health is living a lot longer. In this segment of the a16z podcast we talk with Aubrey de Grey on the subject of aging and health, and how his training as a computer scientist helped him approach the problem in a different way from traditional biologists. The intersection of software and biology, and how this “troublemaker” from the computer science world is trying to keep us all healthy for a very, very long time.

19 Nov 201527min

a16z Podcast: Fintech from the World's Financial Capital -- London

a16z Podcast: Fintech from the World's Financial Capital -- London

The title of world's financial capital bounces back and forth between London and New York. This year London has bragging rights, but does being the word's center of gravity for finance mean so-called "fintech" companies will naturally flow from that position? London-based investor Eileen Burbidge joins a16z's Alex Rampell to pick apart fintech in this segment of the podcast recorded on our U.K. road trip. Everything from the term (please make it go away), to the particular barriers and opportunities facing entrepreneurs looking to create what really amounts to better banks.

17 Nov 201541min

a16z Podcast: Artificial Intelligence and the 'Space of Possible Minds'

a16z Podcast: Artificial Intelligence and the 'Space of Possible Minds'

What is A.I. or artificial intelligence but the 'space of possible minds', argues Murray Shanahan, scientific advisor on the movie Ex Machina and Professor of Cognitive Robotics at Imperial College London. In this special episode of the a16z Podcast brought to you on the ground from London, Shanahan -- along with journalist-turned-entrepreneur Azeem Azhar (who also curates The Exponential View newsletter on AI and more) and The Economist Deputy Editor Tom Standage (the author of several tech history books) -- we discuss the past, present, and future of A.I. ... as well as how it fits (or doesn't fit) with machine learning and deep learning. But where are we now in the A.I. evolution? What players do we think will lead, if not win, the current race? And how should we think about issues such as ethics and automation of jobs without descending into obvious extremes? All this and more, including a surprise easter egg in Ex Machina shared by Shanahan, whose work influenced the movie.

15 Nov 201541min

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