Hacking Heuristics

Hacking Heuristics

Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.

Links

Rory Sutherland

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

"The Dark Arts of Leveraging Cognitive Biases" by Blair Enns

Thinking, Fast and Slow by Daniel Kahneman

Predictably Irrational by Dan Ariely

Richard Feynman

Dunning-Kruger effect

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

"Pricing Creativity" 2Bobs episode

Episoder(220)

Communication Components in Your Sales Toolbox

Communication Components in Your Sales Toolbox

Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.

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Performance Bands

Performance Bands

David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.

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Creative Bullshit Bingo

Creative Bullshit Bingo

David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.

24 Feb 202123min

Is "Agency" Still the Right Word?

Is "Agency" Still the Right Word?

Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.

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Let's Talk About Money

Let's Talk About Money

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.

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The Enemy Within

The Enemy Within

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.

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Holding Opposite Perspectives in a Healthy Tension

Holding Opposite Perspectives in a Healthy Tension

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.

30 Des 202030min

Slapping Down Your Childlike Glee

Slapping Down Your Childlike Glee

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

16 Des 202034min

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