Hacking Heuristics

Hacking Heuristics

Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.

Links

Rory Sutherland

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

"The Dark Arts of Leveraging Cognitive Biases" by Blair Enns

Thinking, Fast and Slow by Daniel Kahneman

Predictably Irrational by Dan Ariely

Richard Feynman

Dunning-Kruger effect

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

"Pricing Creativity" 2Bobs episode

Episoder(220)

An Introduction to David C. Baker

An Introduction to David C. Baker

Blair interviews David about who he is and why people should pay attention to what he has to say - if they should at all...

12 Jul 201719min

How Much Should You Write?

How Much Should You Write?

Blair lays out a year-long experiment where he significantly increased his writing and online publishing commitment.

28 Jun 201729min

The Business of Expertise - Part 1

The Business of Expertise - Part 1

David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.

14 Jun 201733min

What Happens When You're Away

What Happens When You're Away

David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on David's blog post on the matter.

31 Mai 201733min

Why Advertising Agencies Don't Advertise

Why Advertising Agencies Don't Advertise

Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their clients.

17 Mai 201729min

Thriving In the Middle of the Road

Thriving In the Middle of the Road

Blair questions David on an article he wrote about identifying the risks on either side of the road and navigating a path between both extremes.

3 Mai 201730min

A Sales Skeptic Interviews a Sales Expert

A Sales Skeptic Interviews a Sales Expert

Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process.

19 Apr 201734min

Five Irrational Fears

Five Irrational Fears

What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 firms.

5 Apr 201725min

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