Taking the Team Seriously

Taking the Team Seriously

David wants to know if Blair thinks it's harder for creative firms to find great prospective clients, or great employees, as they unpack how to attract the right candidates using a “lead generation” plan.

Ideas for “Lead Generation” of candidates:
  • Social media presence
  • Guest teach a single class at a known school that typically turns out a best student every semester
  • Offer your facility as a meeting place for trade/association meetings
  • Put a rotating art gallery with an open house when the display rotates
  • Quarterly webinar for prospective employees on topics they would be fascinated with, including guests (or even a podcast)
  • Skill-building workshops open to the community, bringing in expert teachers
  • Build a model that depends on a steady rotation of contractors to test them out
  • Keep a great relationship w/ employees who leave you—they are frequently your best people when they return after an interim education somewhere else

Episoder(220)

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.

2 Des 202021min

Big Clients Vs Small Clients

Big Clients Vs Small Clients

Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.

18 Nov 202036min

The Great Migration

The Great Migration

As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.

4 Nov 202029min

Foibles of an Executive Leadership Team

Foibles of an Executive Leadership Team

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

21 Okt 202029min

Transcending Timesheets

Transcending Timesheets

David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

7 Okt 202032min

How Our Deepest Fears Shape Our Approach to Business

How Our Deepest Fears Shape Our Approach to Business

David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

23 Sep 202032min

Objections to Specialization

Objections to Specialization

In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

9 Sep 202030min

Do Generalists Really Triumph Over Specialists?

Do Generalists Really Triumph Over Specialists?

David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

26 Aug 202024min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
finansredaksjonen
utbytte
morgenkaffen-med-finansavisen
aksjesladder
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
stinn-av-gryn
lederpodden
pengesnakk
rss-impressions-2
rss-bare-a-beklage
rss-helt-ra