Secrets Behind the Killer Proposal
WARNING: If you only listen to only one episode of 2Bobs it should NOT be this one. In this send up of the ridiculous things people put in their proposals David and Blair give exactly the WRONG advice, hoping you get the joke.
2 Mar 202232min
Six Hidden Benefits of Client Concentration
Every firm will face the possibility of a client concentration challenge, and every client should probably say “yes” to that opportunity in spite of the warnings going off in their heads.
16 Feb 202234min
Everything Can Change in One Conversation
Blair identifies six variables that can change the trajectory of the sale conversation with your prospective client.
2 Feb 202237min
Languishing
The most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.
19 Jan 202229min
Your Job Is the Future—Theirs Is to Keep You Honest in the Present
Blair has David expand on his recent article titled "You’re A Dictatorship That Gathers Individual Democracies—Good For You."
5 Jan 202230min
Sales Clichés and the Damage Done
Blair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript
15 Des 202136min
Ten Set Pieces
Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready.
1 Des 202139min
Collecting From Deadbeat Clients
If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.
17 Nov 202131min
