Myth of "I Just Need More Opportunities to Get in Front of Prospects"
David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.
2 Des 202021min
Big Clients Vs Small Clients
Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.
18 Nov 202036min
The Great Migration
As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.
4 Nov 202029min
Foibles of an Executive Leadership Team
David thinks firms have too many meetings and offers some solutions, and Blair pushes back.
21 Okt 202029min
How Our Deepest Fears Shape Our Approach to Business
David articulates five fears that tend to shape management style and impact decisions principals make for their firms.
23 Sep 202032min
Objections to Specialization
In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.
9 Sep 202030min
Do Generalists Really Triumph Over Specialists?
David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.
26 Aug 202024min
