Why We Suck at Negotiating

Why We Suck at Negotiating

Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.

Episoder(225)

Pricing Creativity

Pricing Creativity

Blair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it took to write it. David gets him to share three of the main rules laid out in the book that firms should apply in order to see significant increases in profit.

10 Jan 201828min

Planning for the New Year

Planning for the New Year

David and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy session.

27 Des 201732min

Valuing and Selling Your Firm

Valuing and Selling Your Firm

Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.

13 Des 201734min

The Complexities of Commission Culture

The Complexities of Commission Culture

David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.

29 Nov 201735min

The Role of Profit in a Creative Enterprise

The Role of Profit in a Creative Enterprise

Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.

15 Nov 201727min

Mea Culpa

Mea Culpa

David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the places he's wrong now but doesn't even know it yet.

1 Nov 201731min

The Science Behind Structuring Roles

The Science Behind Structuring Roles

David reveals some of the science behind the extensive research he has done over the past couple decades to develop a key part of his Total Business Review. Blair asks him to explain the three roles principals cannot let go of, along with the three roles they should give up first if they want their firms to really thrive.

18 Okt 201733min

The Business of Expertise - Part 2

The Business of Expertise - Part 2

Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical and Horizontal Expertise," and "Principles for the Less Exchangeable Positioning of Expertise."

4 Okt 201734min

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