How to Make Referrals
In part one of a two-part discussion about developing a business referral strategy, Blair is surprised to hear that David wants to cover how and why we can get better at giving away business, before talking about how to get more referrals.
2 Aug 202326min
Do You Even Need New Business People?
Blair runs through one of his constraint driven exercises with David by having us imagine running our business with nobody dedicated to the various functions under the banner of new business.
19 Jul 202323min
Predictive Traits of Successful Owners
David has observed six common characteristics of agency principals that can affect whether or not their business succeeds.
5 Jul 202324min
Ten Questions I Want to Ask You
This is your intervention and David has some tough questions about the important decisions you should be making to manage and grow your creative firm. LINKS "The Four Types of Employees at Your Firm"
7 Jun 202332min
Qualities of the World’s Best Project Managers
David feels like project managers get a bad rap and has tried to raise their profile within creative firms. So he’s gathered a list of traits from the best project managers he’s met in the hundreds of agencies he’s worked with over the years. Links “Understanding Account People”
24 Mai 202329min
CRM and the Mistakes to Avoid
A lot has changed since Blair wrote his article about seven mistakes he sees creative firms make with CRM years ago, and David wants to know why Excel isn’t a good tool for managing sales leads.
10 Mai 202327min
Why We Suck at Negotiating
Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.
26 Apr 202332min
