Have We Hit Peak Strategy?

David feels like project managers get a bad rap and has tried to raise their profile within creative firms. So he’s gathered a list of traits from the best project managers he’s met in the hundreds of agencies he’s worked with over the years. Links “Understanding Account People”

24 Mai 202329min

A lot has changed since Blair wrote his article about seven mistakes he sees creative firms make with CRM years ago, and David wants to know why Excel isn’t a good tool for managing sales leads.

10 Mai 202327min

Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.

26 Apr 202332min

David addresses how vertically positioned agencies can manage a client roster containing multiple companies who are competitors with each other.

12 Apr 202317min

Blair has been getting too much spam lately and sees an opportunity with warm leads that lies between inbound and outbound marketing which is not being mined well among the creative firms.   Links “Inbound, Outbound & In Between” article on WinWithoutPitching.com

29 Mar 202324min

Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered. Read the episode notes and transcript at http://2bobs.com/podcast/the-perils-of-good-better-best-pricing

15 Mar 202327min

Blair is confused by David’s mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.

1 Mar 202331min

Blair sees some creative firms as “black holes” where accounts go in and seemingly never come out, and others as “new business development machines,” consistently generating half of their revenue from new clients every year.   Links “Is Your Firm Addicted to New Business?” “Churn, Baby, Churn”

15 Feb 202329min