Is It AI? One Tool to Tell What’s Real with Truemedia.org CEO Oren Etzioni

Is It AI? One Tool to Tell What’s Real with Truemedia.org CEO Oren Etzioni

Social media disinformation did enormous damage to our shared idea of reality. Now, the rise of generative AI has unleashed a flood of high-quality synthetic media into the digital ecosystem. As a result, it's more difficult than ever to tell what’s real and what’s not, a problem with profound implications for the health of our society and democracy. So how do we fix this critical issue?

As it turns out, there’s a whole ecosystem of folks to answer that question. One is computer scientist Oren Etzioni, the CEO of TrueMedia.org, a free, non-partisan, non-profit tool that is able to detect AI generated content with a high degree of accuracy. Oren joins the show this week to talk about the problem of deepfakes and disinformation and what he sees as the best solutions.

Your Undivided Attention is produced by the Center for Humane Technology. Follow us on Twitter: @HumaneTech_

RECOMMENDED MEDIA

TrueMedia.org

Further reading on the deepfaked image of an explosion near the Pentagon

Further reading on the deepfaked robocall pretending to be President Biden

Further reading on the election deepfake in Slovakia

Further reading on the President Obama lip-syncing deepfake from 2017

One of several deepfake quizzes from the New York Times, test yourself!

The Partnership on AI

C2PA

Witness.org

Truepic

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‘We Have to Get It Right’: Gary Marcus On Untamed AI

Taylor Swift is Not Alone: The Deepfake Nightmare Sweeping the Internet

Synthetic Humanity: AI & What’s At Stake

CLARIFICATION: Oren said that the largest social media platforms “don’t see a responsibility to let the public know this was manipulated by AI.” Meta has made a public commitment to flagging AI-generated or -manipulated content. Whereas other platforms like TikTok and Snapchat rely on users to flag.


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Episoder(168)

The Most Hopeful (And Concerning) Moment Yet in AI

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17 Sep 20min

Flock is Just the Beginning: Inside the Era of AI-Powered Policing

Flock is Just the Beginning: Inside the Era of AI-Powered Policing

In a 2018 TED Talk, Yuval Harari argued that democracy prevailed over fascism and communism in the 20th century not because of any inherent advantage, but because the technology of that age favored op...

10 Sep 59min

We Measure What AI Can Do. We Should Measure What It Does to Us.

We Measure What AI Can Do. We Should Measure What It Does to Us.

In AI, what gets measured gets optimized. Right now, we're spending all our efforts to measure how capable and powerful models are, narrowly optimizing for those metrics while ignoring downstream cons...

27 Aug 47min

Enough Debate about the AI Jobpocalypse. We Need To Plan for the Messy Middle.

Enough Debate about the AI Jobpocalypse. We Need To Plan for the Messy Middle.

It feels like we’re stuck in an endless debate about what AI is going to mean for jobs and the economy. The prediction you hear from the people closest to the technology — both its critics and its boo...

13 Aug 57min

Can AI Be Built in Service of Life? A Conversation with Krista Tippett

Can AI Be Built in Service of Life? A Conversation with Krista Tippett

This week, we're bringing you a conversation that Tristan Harris had with Krista Tippett. Krista is the Peabody Award-winning host of the On Being podcast, where she explores spiritual inquiry, scienc...

16 Jul 53min

“Magnifica Humanitas:” Pope Leo’s Clarion Call on AI

“Magnifica Humanitas:” Pope Leo’s Clarion Call on AI

Since stepping into the Papacy, Pope Leo XIV has been a forceful voice pushing back against the anti-human path we’re on with AI. In May, he released “Magnifica Humanitas,” a sprawling encyclical warn...

2 Jul 30min

We Need AI Treaties. This is How We Get Them

We Need AI Treaties. This is How We Get Them

In the middle of the twentieth century, the existential threat posed by nuclear weapons seemed inevitable. The number of countries with nukes was climbing rapidly, and the idea of stopping the nuclear...

18 Jun 51min

What Do We Mean by Humane Tech?

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We often think of the challenges created by technology as separate and disconnected, so trying to solve them feels like playing the world's hardest game of Whac-A-Mole.  What if, instead, we tackled t...

4 Jun 52min

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