Amazon Narratives: Memos, Working Backwards from Release, More
a16z Podcast8 Feb 2021

Amazon Narratives: Memos, Working Backwards from Release, More

When you hear stories about Amazon's "invention machine" -- which led to a company with not just one or two products but several successful diverse lines of business -- we often hear about things like: Memos, six pages exactly and no powerpoints at all!; or, the idea of just "work backwards from the press release"; and other such "best practices"... But what's often lost in hearing about these is the context and the details behind them -- the what, the how (as well as their origin stories) -- not to mention how they all fit together. Knowing this can give us insight into how all companies and leaders, not just Amazon and Bezos, can define their cultures and ways especially as they scale. After all, Amazon was once a small startup, too.

So in this a16z Podcast with Sonal Chokshi -- the very first podcast for the new book Working Backwards: Insights, Stories, and Secrets from Inside Amazon (out February 9) -- authors Colin Bryar and Bill Carr share not only how Amazon did it, but how other companies can do it, too, drawing on their combined 27 years of firsthand observations and experiences from being in "the room" where it happens. Bill was vice president of digital media, founded and led Amazon Music, Amazon Video, Amazon Studios; and Colin started out in the software group, was a technical vice president, and then, notably, was one of Jeff Bezos' earliest shadows -- the shadow before him was in fact Andy Jassy, president and CEO of Amazon Web Services (soon to be CEO of Amazon).

The two share not only the early inside stories behind (ultimately) big business moves like AWS, Kindle, Prime -- but more importantly, the leadership principles, decision making practices, AND operational processes that got them there. Because "working backwards" is much, much more than being obsessed with your customers, or having company values like "are right a lot”, "insist on the highest standards", "think big", "bias for action", and more. The discussion also touches on hot-topic debates like to lean-MVP-or-not-to-be; the internal API economy; do you even need a chief product officer; and if you need less, not more, coordination as you grow. Can startups really be like Amazon? Yes: and it comes down to how leaders, organizations, and people at all levels decide, build, invent... using the power of narratives and more.

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The views expressed here are those of the AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. In addition, this content may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments for which the issuer has not provided permission for a16z to disclose publicly as well as unannounced investments in publicly traded digital assets) is available at https://a16z.com/investments/.

Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

Episoder(906)

a16z Podcast: The Five Stages of Bitcoin -- Disdain, Dismissal, Curiosity, Oh F**k!, and Acceptance

a16z Podcast: The Five Stages of Bitcoin -- Disdain, Dismissal, Curiosity, Oh F**k!, and Acceptance

Bitcoin has not been easy for Wall Street and other traditional financial centers to wrap their collective heads around, let alone take seriously. But that has changed recently, argue authors Michael Casey and Paul Vigna in their book The Age of Cryptocurrency -- How Bitcoin and Digital Currency are Challenging the Global Economic Order. The two Wall Street Journal writers join the a16z Podcast to talk about how far bitcoin has seeped into the Wall Street worldview, and more broadly, into the fabric of the global economy. Casey and Vigna describe the five "stages" of bitcoin conversion from disdain to obsession, and why, with the failings of our financial system still painfully fresh, the bitcoin blockchain could be a tool to help rebuild trust, governance, and faith in the power of currency post-recession. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

23 Apr 201522min

a16z Podcast: How Hacks Happen (Let’s Just Say Mistakes Have Been Made)

a16z Podcast: How Hacks Happen (Let’s Just Say Mistakes Have Been Made)

It seems like we hear about corporate (not to mention consumer) hacks in the news every week. Is this something new, or just a continuation of old patterns and we just happen to be hearing about it more now? In this segment of the a16z Podcast, longtime security investigative reporter Kim Zetter of Wired -- who also wrote Countdown to Zero Day, the definitive account of Stuxnet, the first digital virus that wrought physical destruction (on a nuclear facility) -- breaks down how hacks happen. What's old (like phishing), what's new (like spear-phishing and ransomware)? How are players around the world -- whether for government or economic espionage -- becoming ever more sophisticated, coordinated, and organized? And what can companies do? Zetter shares her observations on how security models have changed -- for example, from defensive to offensive -- to how she susses out the truth when different players communicate about or claim hacks. (Which is one of the reasons that Zetter questions North Korea's role in the Sony hack...)

18 Apr 201528min

a16z Podcast: Tackling Senior Care with Help from Technology

a16z Podcast: Tackling Senior Care with Help from Technology

It is something we all face -- the prospect of taking care of a parent (or two) when they can't quite take care of themselves. For Seth Sternberg, part of the founding team of messaging service Meebo (bought by Google) a trip in the car with his mother reinforced the inevitability of her aging. Today it was her driving, but soon how would she manage everything else? For Sternberg, the answer to that question lay in part with technology. How could technology be brought to bear so that his mother -- and other seniors -- might stay in their homes longer and live not just physically satisfying lives, but lives that addressed their emotional well-being as well? The founding Meebo team got back together to build that technology, the backbone of their new company Honor. In this segment of the pod Sternberg and co-founder Sandy Jen discuss how technology needs to disappear into a human experience -- becoming something that isn't about the shiny and new, and more about human interaction. Also, after such a successful run at Meebo why torture themselves with building some new? The answer is exactly what you would hope.

10 Apr 201521min

a16z Podcast: Messaging is the Medium

a16z Podcast: Messaging is the Medium

The potential to turn messaging into a platform is driving much of the excitement in mobile, says a16z’s Benedict Evans. It's a platform through which other apps flow (and where all the users get aggregated). Take for example Facebook's recent announcements, which put it right where it wants to be on the mobile phone -- in control. So what’s next in messaging? And what will Apple, Google, and other players like WeChat have to say about it? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

3 Apr 201525min

a16z Podcast: Security's Painful Prominence and Why There is No Turning Back -- with Marc Andreessen

a16z Podcast: Security's Painful Prominence and Why There is No Turning Back -- with Marc Andreessen

Cyber attacks are growing in number and impact, and the reason is simple: there's more of value (and more vectors to) steal in our increasingly virtual world. So how are we to continue to move forward along this connected path as a culture and as businesses? Marc Andreessen tackles that question in this segment of the a16z Podcast -- against the backdrop of ever-more sophisticated hackers and hacks, Edward Snowden, and the rise of trillions more devices coming online. Still, despite the real risk and pain of cyber attacks we won't go backwards -- we have no choice but to move forward, says Andreessen. "The reason we don’t have a choice is there’s too much value in the virtual world." Smartphones, the internet; pick your favorite device, app, or service... ask yourself what (if anything) you would be willing to give up. Not much, right? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

31 Mar 201534min

a16z Podcast: How to Lead, Not Manage Your Board

a16z Podcast: How to Lead, Not Manage Your Board

As the CEO of a startup your board is a critical tool in helping your company grow; the board is there to make you a better CEO. (Or at least it should be.) But how do you best leverage your board’s expertise -- both during meetings and outside scheduled time -- and what kind of people should fill the precious few slots you have? “Don’t end up with one of those boards with six VCs on it,” says a16z General Partner Scott Weiss. Seems like strange advice coming from a VC, but the point, Weiss says, is to have a balance of people on your board -- especially in the early stages of a company. “For every VC you have, add a CEO -- that’s how you get that outside perspective.” Weiss is joined in this segment of the podcast by former Chairman and CEO of 3Com (and a16z Board Partner) Bill Krause; Box co-founder and CEO Aaron Levie; Zillow CEO Spencer Rascoff; and former CEO and Chairman of NetApp Dan Warmenhoven to discuss the practicalities of building and leading boards over the lifetime of a company -- from early days to prepping for an IPO.

26 Mar 201548min

a16z Podcast: Public or Private? Finding the Right Board Seat

a16z Podcast: Public or Private? Finding the Right Board Seat

Getting a board seat isn't just about adding value, but also about what value you take from it for your career. But why do it? When? How? And should you focus on a public or private company? To answer these questions and share their perspectives, this segment of the a16z Podcast features three current board directors and veteran executives: Amy Bohutinsky, CMO of the Zillow Group and a board director at Hotel Tonight and Avvo; Dawn Lepore, former Chair and CEO of Drugstore.com and a board director at AOL, Real Networks, and Coupons.com; and Michelle Wilson, former Amazon general counsel and a board member at Zendesk.

25 Mar 201529min

a16z Podcast: The Truth about Serving on Boards (with Diane Greene and Marc Andreessen)

a16z Podcast: The Truth about Serving on Boards (with Diane Greene and Marc Andreessen)

Diane Greene -- who is on the boards of Google and Intuit -- has some golden rules when it comes to serving on boards. No 1: “You don’t want to tell them how to do strategy, whether it’s a big company or a small company,” she says. “That’s not your job. Your job as a director is to ask questions.” Lots of questions. In this segment of the a16z Podcast, a16z's Marc Andreessen and VMware co-founder and former CEO Diane Greene have a candid conversation about their experiences on boards from the perspective of both company founders and board directors. “I’ve almost never seen a problem that couldn’t be solved by better communication and consistency,” Greene says. That's rule No. 2. [This talk took place as part of a training program in corporate governance that a16z organized with the Director’s College at Stanford on March 5, 2015.]

20 Mar 201550min

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