S.2 Ep.18 - Marketing a Historic Brand with John Crotty

S.2 Ep.18 - Marketing a Historic Brand with John Crotty

Tourism branding is the talk of the table today with former CEO of Spike Island John Crotty who today, works with Cork City Council focusing on the economic development of the city alongside the 'We Are Cork' brand that focuses on business in the city with it's ethos to encourage people to live, work, invest, study & visit Cork.


Prior to his role in tourism John worked lived in the UK where he worked in retail under Sainsbury's as Customer Service manager overseeing 14 stores across Wales. But a move back home to Ireland & his love for business & history intertwined when he took on the role as CEO of Spike Island during it's relaunch in 2016.


It's safe to say, building, maintaining & promoting a tourist brand is one of John's forte, which is evident in his time atSpike Island where he spent 6 years launching the Island as a prime tourist attraction in Cork. Through agile marketing, it led to great success over the years, where Spike Island receiving Europe’s Leading Tourist Attraction & Irish finalist two years in a row. Over the years he was part of the team that transformed the island from a museum, to a concert hall, to hosting after dark tours to highlight the island's dark history.


Today he has aspirations to take his love for history & his experience at Spike Island & write a book on it's history. Stay tuned for it's release!




Advance talks with writing a history book on Spike Island.

Hosted on Acast. See acast.com/privacy for more information.

Episoder(56)

Ep.5 - Sports Strategy With Maeve Buckley

Ep.5 - Sports Strategy With Maeve Buckley

Sports strategist Maeve Buckley joins Stephen in studio where they dive deep into her role in the world of sport having worked on major sporting events such as the Ryder Cup as all as some of the biggest sporting organisations across the globe from Barcelona to Real Madrid, FIFA to UEFA and the FAI to name a few. Her career has seen many highs, from the time she orchestrated Cristiano Ronaldo's first ever game with Real Madrid against Shamrock Rovers in Tallaght Stadium with tickets selling out within a minute. Her continued success led to her to start her company Leading Sport that specialises in sports strategy, sponsorship and events consultancy where she still works with leading names in sports and events. Hosted on Acast. See acast.com/privacy for more information.

4 Nov 202154min

Throwback Story: Stories From The Conference - Gym+Coffee

Throwback Story: Stories From The Conference - Gym+Coffee

It's another special bitesize episode for you this week and a throwback from the second 24 Stories conference in September 2019. In this episode Stephen speaks to CEO & Co-Founder of Gym+Coffee Niall Horgan on building Ireland's largest and most recognisable athleisure brand. The brand started in 2017 as a small community but has since expanded to a global scale reaching the shores of America, Australia & beyond. Tune in to hear the Gym+Coffee story began. Hosted on Acast. See acast.com/privacy for more information.

28 Okt 202111min

Throwback Story: Stories From The Conference - Lean With Lesley

Throwback Story: Stories From The Conference - Lean With Lesley

We have a special bitesize episode for you this week and a throwback from a 24 Stories conference in September 2019. To kickstart the very first Throwback Story: Stories From The Conference we have Lesley Giltinan: founder of Lean with Lesley who is an expert in health, fitness and wellbeing. Even better, Lesley has a passion to share her knowledge and experience of over 20 years. She was ahead of her time when it came to online workout class when in September 2018 Lesley launched the LeanWithLesley App which allows people everywhere to train through the unique LWL training method. She has continued success with her team of coaches who work with over 500 people at her Lean With Lesley classes in Cork City every week. Tune in now to hear how she grown her tribe Hosted on Acast. See acast.com/privacy for more information.

21 Okt 20219min

Ep.4 - Interior Design & Decor With Stephen Jiang

Ep.4 - Interior Design & Decor With Stephen Jiang

We have a very colourful show this week with honorary Corkonian Stephen Jiang who from the age of 14 moved here from China on his own, without a word of English might we add! His story is as vibrant as his business Fervor + Hue - a quirky & colourful interior design brand. From day one he was a hardworking teenager balancing school, learning a new language & working throughout school & college all the while his family were back home in China. He fell in love with Cork, and in love with a Cork woman (who is now his wife) so he was cushioned comfortably in the city. After years of hard work in multiple businesses, he realised it was time to set up shop & that's when Fervor & Hue was born from passion & colour. He tells Stephen how he built his brand from one shop, to expanding up to 80 retailers all the while connecting his roots in China & Cork. This episode is not to be missed! Hosted on Acast. See acast.com/privacy for more information.

14 Okt 202155min

Ep.3 -  Cork On Ice & Beyond With Bill Cremin

Ep.3 - Cork On Ice & Beyond With Bill Cremin

Things are getting a bit cooler this week with Bill Cremin, founder of Cool Running Events, who specialises in pop up events - some on the level of extreme & others on the verge of terrifying! Bill - a self confessed fan of adrenaline sports & extreme events talks to Stephen about how he built the brand that expands from Cork on Ice to his ties with The Nightmare Realm & we get a glimpse into his new plans on the horizon to create Ireland's longest zip-line. But the business & brand has had some obstacles along the way, with soaring insurance rates, Bill says the future of Irish activities & tourism is at stake & some businesses will take a final blow if issues are not solved now! Hosted on Acast. See acast.com/privacy for more information.

7 Okt 202152min

Ep.2 - Building A Boutique With Maeve Dennehy

Ep.2 - Building A Boutique With Maeve Dennehy

Love Cherish is an award winning Irish clothing store, founded in Charleville, Cork by businesswoman Maeve Dennehy whose story begins from building her boutique from scratch while overcoming huge personal challenges along the way. It's safe to say, Maeve is strong willed & her perseverance allowed her to branch out to new ventures in launching her very own fashion label 'Oh Molly'. On top of it all, since Love Cherish began, Maeve has raised over €60,000 for Marymount Hospice with a goal to reach €100,000 by next year. It's a compelling success story & not one to be missed! Hosted on Acast. See acast.com/privacy for more information.

30 Sep 202152min

Ep.1 - The Franciscan Brewery & Brewpub With Shane Long

Ep.1 - The Franciscan Brewery & Brewpub With Shane Long

The Franciscan Well Brewery & Brewpub is the home of craft beer in Cork & has a long history in the city from its historic days as a Franciscan monastery & well. To kick off the 24 Stories Podcast, Stephen spoke to owner Shane Long about his 20 plus years of success, from his early days of concocting recipes, to building the brewery & eventually expanding outside of Cork & putting the well loved local beer on the market in countries across the world. Shane gives an insight to his success & the future dreams of the Franciscan Well. Hosted on Acast. See acast.com/privacy for more information.

23 Sep 202150min

24 Stories Podcast

24 Stories Podcast

The 24 Stories Podcast is a new tribe for storytellers in Cork. A community founded by Stephen Ryan; a well known marketer in Cork whose aim is to bring marketing professionals, students, graduates & businesses together to learn more and be inspired. We have a special lineup of entrepreneurs from small to big businesses who are here to tell their inside stories of how they built their brands. Hosted on Acast. See acast.com/privacy for more information.

14 Sep 202144s

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
finansredaksjonen
pengesnakk
pengepodden-2
rss-markedspuls-2
morgenkaffen-med-finansavisen
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
okonomiamatorene
lederpodden
rss-impressions-2
shifter
stinn-av-gryn