a16z Podcast: Creating a Category, from Pricing to Positioning
a16z Podcast24 Feb 2018

a16z Podcast: Creating a Category, from Pricing to Positioning

with Martin Casado (@martin_casado), Michel Feaster (@michelfeaster) and Sonal Chokshi (@smc90)

The purpose of category creation, argue the guests in this episode of the podcast, isn't just about making a dent in the way companies work and changing what people do every day... it's about setting the price. And with that, comes creating the concept in people's heads, defining the value, and setting the rules of the game. But when you're going for a big change, you have to play by the current rules of the game, too.

And to make things even more complicated, theories about how "IT is dead" -- or the conviction that companies and departments beyond IT will become empowered through software -- are still very much in transition. Somehow we don't talk about that enough. That means startups need to do everything in two phases: for the now, and for the later and towards two constituencies: both direct lines of businesses and IT. So what does that mean for startups trying to navigate a complex enterprise, including internal debates around build vs. buy? How do you move beyond a few internal champions only? And just how long can a company cash out on founder charisma? In fact, all of these things can give entrepreneurs very confusing, mixed signals about whether or not they have product-market fit yet. So what patterns reveal that it's working?

In this episode of the a16z Podcast, general partner Martin Casado -- who helped create the category of "software-defined networking" in the enterprise through Nicira and then VMware (and has also written about the mixed messages involved in going to market when no market exists) -- and Michel Feaster, CEO and co-founder of Usermind, and who previously (as VP of products at Apptio) also defined the category and discipline of "technology business management" -- share their insights, in conversation with Sonal Chokshi. It's a long game, but if you can tease apart the signals, and nail some key moves early... you can win.

Episoder(908)

a16z Podcast: An Open Source Business Model That Works

a16z Podcast: An Open Source Business Model That Works

Open source software has permeated practically every nook of the software world. The biggest companies and largest-scale systems all lean heavily on open source code. Yet, with the exception of Red Hat, no one has built a great business on top of open source software. That’s because what companies should be selling isn’t necessarily the software, or even support, says a16z’s Peter Levine, but a service that leverages open source. One example of such a service is DigitalOcean, which has built a cloud environment tailored to the needs of developers. DigitalOcean CEO and cofcounder Ben Uretsky joins Levine from his New York City HQ for a discussion about open source-as-a-service, how companies of all sizes should think about leveraging open source, and whether we’ll start to see a slew of specialized clouds geared toward different verticals.

31 Jul 201423min

a16z Podcast: The Wearables Session

a16z Podcast: The Wearables Session

Fashion, function or just a fad? Wearable technology is getting huge amounts of attention from companies of every size and stripe. Consumers are slapping on fitness bands, experimenting with smart watches and trying on jewelry that syncs with their smart phones. Christina Mercando, CEO and co-founder of Ringly, which fits in the fashion/jewelry segment of wearables, joins a16z’s Chris Dixon in a discussion about this emerging technology segment. What is working today, and where things are headed in wearables.

31 Jul 201414min

a16z Podcast: Building Marketplaces with the Power of Community

a16z Podcast: Building Marketplaces with the Power of Community

There are great examples of communities helping to grow and solidify online marketplaces. eBay in its early days certainly leveraged the power of community to bring buyers and sellers onto its platform. Today, companies like Etsy, Uber and Airbnb are turning toward community for new ideas and new customers. But how do you build community, and how do you balance the needs of the community and the needs of the business? Or to put it another way, how do you simultaneously give up control and maintain control? Andreessen Horowitz board partner Boris Wertz – who built his own community while running Abe Books – is joined by Tindie’s CEO Emile Petrone and head of engineering Julia Grace to pick apart the notion of community. Can it be engineered? How much leverage do you give your “super-users,” and for some businesses is community even necessary?

31 Jul 201424min

a16z Podcast: The Micro and Macro of Mobile

a16z Podcast: The Micro and Macro of Mobile

Apple during its most recent quarter reported growing app store sales and flat iPad sales. Where do tablets go from here, especially in light of the Apple and IBM partnership announced? How does the iOS ecosystem stack up against Android now that we can (somewhat) accurately compare the two? Benedict Evans analyzes the small details and big moves driving the mobile industry, and makes an argument for why the impact and opportunity of mobile far exceeds the sheer number of devices.

25 Jul 201417min

a16z Podcast: Government Transparency Powered by Software

a16z Podcast: Government Transparency Powered by Software

What if we could tap into our government with the same speed and ease as our smartphones and search? Can technology make a difference in how government operates, and how we citizens interact with it? Two-time Mountain View Mayor Mike Kasperzak, OpenGov CEO Zac Bookman, and a16z’s Tom Rikert discuss government’s historically uneasy relationship with technology, how a growing trend in government transparency is being powered by software, and why you should be glad your local city council takes its sweet time to pass a budget.

10 Jul 201420min

a16z Podcast: Protecting Your Company from Itself: Why You Need HR

a16z Podcast: Protecting Your Company from Itself: Why You Need HR

One of the ways to damage a fast-growing startup is to not have an HR person. But when is the right time to bring someone on? What qualities should you look for? How can you preserve the company culture and energy that got you where you are -- while still putting in place the processes that HR requires? Ben Horowitz and a16z’s head of technical talent Shannon Schiltz (Callahan) dive into the world of HR for startups. How does a good HR professional partner with a CEO? When you have to fire someone for the first time … and how should it go down? Musical kicker at end: If you thought you couldn’t rhyme Oculus, think again. For Ben’s debut on the a16z podcast, we included an original song provided by friend of the firm Divine (and produced by a16z’s own Chris Lyons). For more on Divine and his relationship with Ben, check out Rap Genius. http://rapgenius.com/Divine-the-4th-letter-venture-capitalist-like-ben-horowitz-lyrics

8 Jul 201424min

a16z Podcast: When Large Scale Gets Really Massive -- Managing Today’s Enterprise Networks

a16z Podcast: When Large Scale Gets Really Massive -- Managing Today’s Enterprise Networks

Managing enterprise networks with thousands of users and endpoints has been hard enough. Now that large enterprise networks routinely include hundreds of thousands of nodes it’s amazingly difficult and time-consuming (we’re talking days often) to get definitive answers to seemingly simple questions like, how many PCs do I have running? Never mind, how many PCs do I have that could be at risk of the Heartbleed virus? Tanium, the most recent company to join the a16z portfolio, offers a systems management and security tool that allows administrators to ask virtually any question about the configuration, performance, and complexion of an enterprise network and get an answer in seconds. Tanium CTO and Co-founder Orion Hindawi and a16z Board Partner Steven Sinofsky discuss the origins of Tanium; the invention of the “linear peer-to-peer communications” architecture that turbo-charges the Tanium solution; and with Internet of Things coming online fast, the prospect of networks quickly going to millions and billions of nodes.

27 Jun 201418min

a16z Podcast: Google I/O -- A Three-Hour Tour (in 30 minutes)

a16z Podcast: Google I/O -- A Three-Hour Tour (in 30 minutes)

The Google I/O keynote was epic in at least one respect, length. For three hours Google laid out the near horizon for all things Google. This included the next version of Android; a new platform for connected watches; Google for your car; yet another Google TV; and a new health platform. Andreessen Horowitz’s Benedict Evans plowed through it all, including what was noticeably absent: Google+ and Google Glass. What the future looks like as the lines between mobile apps and web pages blur, and why Google is the new Microsoft -- in the best possible way.

26 Jun 201433min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
utbytte
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
rss-sunn-okonomi
okonomiamatorene
nordnet-norge
lederpodden
shifter
aksjesladder
stormkast-med-valebrokk-stordalen
stinn-av-gryn