How Rupert Murdoch Killed The Only Good Social Media Platform (w/ Michael Tedder)

Perhaps only those between the ages of about 30 and 35 will remember the golden years of MySpace, which dominated social media before Facebook, Twitter, and TikTok. MySpace was a mess, but it's looked back on fondly by many, in part because it encouraged individual expression and customization. Michael Tedder, in his new book Top Eight: How MySpace Changed Music shows that MySpace allowed musical culture to flourish in a way that succeeding social networks haven't. This was in part because the network was created by people who liked and appreciated music, which raises interesting questions about how a social media network can be built to either facilitate or inhibit the development of certain kinds of cultural forms.

Tedder's book encourages us to ask questions like: What would a good social network look like? What parts of ourselves would it bring out? What bad tendencies would it discourage? While perhaps not as nostalgic for MySpace as Michael is, Nathan agrees that it had some quirky qualities that are sorely missed today. We talk about what it would mean to have an internet for the people, a crucial conversation at a time when much of the internet seems to be dying a depressing death.

Alas, MySpace itself was killed after being bought by Rupert Murdoch, a part of the story that shows how ruthless profit-seeking capitalism can snuff out things that are valuable. The story illustrates why who owns social networks is so crucial, and the values of owners are reflected in user experiences. (Elon Musk's Twitter, for instance, is saturated with his personal stupidity and bigotry, while Mark Zuckerberg's Facebook is as bland as he is.)

Nathan's article "Toward the Wiki Society" is here, and his article on Rupert Murdoch is here. Our interview with Cory Doctorow about the early promise of the internet is also relevant.