Welcome to the Meh-taverse! — With Kyle Rees and Rachel Steinhardt

With so many enticing developments around content and commerce possibilities, it can be tempting to bucket social media in with the rest of your media channels. But failing to carve out a distinct social strategy that mirrors audience behaviors and preferences can result in lost opportunities and diminished business impact. In this episode, Gartner analyst Amber Gallihar Boyes discussed how most successful organizations are adapting their strategies to a more purposeful approach to community building and audience interaction. Amber Gallihar Boyes is a Director Analyst helping equip CMOs and heads of communication with what is needed to grow their organizations and map their path to mastery of reputation and brand management, crisis communications, PR, and social media.As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber’s experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.

31 Mai 202237min

The impact of inflation is all around us: at the pump, in the grocery store, on your favorite airline, and plastered across nearly every headline and — ahem — podcast. Gartner analyst Derek Stubbs draws on proprietary consumer research to illuminate perceptions of — and reactions to — rising prices. Yes, there are anxieties, but consumers of varying income levels experience inflation differently, and marketers and communicators need to build on strategies that don’t always center on price.Derek Stubbs is a Senior Director Analyst with Gartner who provides research and insights on U.S. consumer behaviors with a specific focus on income groups (low-middle income through the affluent); economic issues affecting consumer spending and saving behaviors; and buying and tech platforms, with a specific emphasis on financial services.Stubbs has been with Gartner for more than 10 years. Before that, he spent 15 years in advertising and direct marketing with some of the biggest firms on Madison Avenue. There he has worked on brands in and outside of financial services, with clients as diverse as Hills Pet Nutrition, Chase Manhattan (now JPMorgan Chase), E*TRADE, American Express, the American Institute of Certified Public Accountants, Jaguar Cars and Mercedes Benz.

17 Mai 202235min

In this episode, Gartner analyst Alex de Fursac Gash and Gartner advisor Kristina LaRocca Cerrone discuss which skills emerged as must-haves for CMOs through the pandemic. They look at where CMOs need to focus and develop their skills to have an impact, and how evolving your skill set can help move your business.Kristina LaRocca-Cerrone helps enterprise marketers better understand how customers (both B2B and B2C) buy and make decisions. Kristina’s work includes topics like how buying groups research potential suppliers and make purchase decisions, and how to create compelling content marketing aligned to the customer journey. Her work examines how to improve overall digital experiences (in a way that is industry-agnostic) to impact customer behavior, and how to effectively engage in customer journey mapping and persona building. Kristina also covers marketing leadership and strategy, and marketing organization trends.Alex de Fursac Gash is a senior director in Gartner’s Marketing Research and Advisory team. In this role, Alex serves as a thought partner to clients and facilitates a wide range of executive-level discussions for heads of marketing and their teams globally. His responsibilities include advising marketing leaders on their functional objectives, sharing best practices and providing strategic guidance. He also supports senior leaders and their teams in planning and implementing a number of initiatives. Alex facilitates workshops and delivers keynote speeches at Gartner events and other special industry conferences.

3 Mai 202234min

In this episode, Gartner VP of research Elizabeth Barrett discusses those workers most vulnerable to being left behind as we move into a hybrid work future: frontline and essential workers. Organizations have been grappling with accommodating their hybrid workforce — to find a balance between their in-office and at-home workers to ensure productivity and protect culture. But those who never went remote have borne the brunt of the COVID-19 pandemic and are arguably at much greater risk.In this episode, we discuss actionable insights for how to make sure we maintain productivity and engagement among those whose workers never went remote.

5 Apr 202224min

In this episode, Gartner VP analyst Lizzy Foo Kune discusses how marketers should prioritize customer data collection efforts. Marketers continue to invest in the pursuit of a 360-degree view of the customer, despite threats from regulators, obsolete data collection methods, and challenges with customer trust. But what do you — and your customer — get out of it? And how do you ensure you set your organization up for success, given that there are more than 14 technologies that marketers commonly deploy to manage customer data, including the customer data platform (CDP)?

22 Mar 202230min