Behind the Screens27 Feb 2024

Dune: Part Two pre-sales, AI video generation, Demon Slayer, and Ordinary Angels

With the next big blockbuster on the horizon, we have a Behind the Screens look at how the pre-sales box office and audience are shaping up for Dune: Part Two. Between Demon Slayer and Ordinary Angels landing on the big screen this past weekend, we uncover who’s on which side in the audience, and dive into a discussion on the emergent technology of AI video generation.

Topics and times:

ChatGPT’s new video generation - 0:32
Box office overview - 3:59
Demon Slayer box office - 7:00
Demon Slayer audience analysis - 8:25
Ordinary Angels box office and reception - 11:08
Ordinary Angels audience analysis and marketing recommendations - 11:50
Driveaway Dolls box office and audience - 16:38
Dune: Part Two pre-sales - 19:56
Next week - 23:12

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Box Office Overview:

Bob Marley: One Love maintained the top position in the domestic market with $13.5M, bringing its domestic total to $71.2M. It added another $15M internationally from 60 markets for an international total of $49M.
Demon Slayer: Kimetsu no Yaiba—To the Hashira Training debuted to $11.5M in the second position domestically.
Ordinary Angels, another faith-based title, grossed $6.5M domestically in its opening.
Madame Web grossed $6M in its second weekend, reaching only $35.4M so far in the domestic market and $77M worldwide.
And Migration rounded out the top 5 domestically with $3M.

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