Behind the Screens26 Mar 2024

Ghostbusters and Horror Double-Features

As Kung Fu Panda 4 debuts in China and the Ghostbusters hit the big screen domestically, it’s an exciting week for box office. We delve into the audience of Ghostbusters: Frozen Empire to explore how the audiences for the franchise has evolved over its 40 years, and look into horror double-features with Immaculate and Last Night with the Devil here on Behind the Screens.

Topics and times:

Ghostbusters: Frozen Empire box office overview - 1:31
Ghostbusters: Frozen Empire audience analysis - 3:24
Multigenerational audience appeal - 6:22
Box office top 5 roundup - 8:57
Immaculate audience analysis - 10:06
Late Night with the Devil box office and audience - 13:00
Godzilla x Kong pre-sales - 16:08
Next week - 18:08

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Box Office Overview:

Kung Fu Panda 4 launched in another 13 international markets this weekend including China, taking $72M around the world, its global cumulative total nearly reaching $270M.
Ghostbusters: Frozen Empire topped the box office with $45.2M domestically and $16.4M internationally from 25 territories, for a global debut total of $61.6M.
Dune: Part Two grossed a further $48M this past week, and now sits at a global total of $575M.
Immaculate debuted to $5.3M at the domestic box office for 4th position this weekend.

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