Behind the Screens14 Mai 2024

In the market for monkeys: Planet of the Apes kickstarts the summer

As Kingdom of the Planet of the Apes marks a fantastic opening to the summer, can you guess which monkey-themed titles held audiences in common? Matthew, Ryan, and Simon bring us the box office and audience analysis, as well as a look at the dynamic audience evolution for Fall Guy’s second weekend on this instalment of Behind the Screens.

Topics and times:

The Kingdom of the Planet of the Apes box office overview - 1:01
The Kingdom of the Planet of the Apes audience analysis - 2:21
Planet of the Apes franchise comparisons - 5:12
Box office top 5 roundup - 6:24
Fall Guy’s dramatic audience evolution - 7:52
Marketing beyond the opening weekend - 10:10
Pre-sales for IF - 10:50

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Box Office Overview:

The Kingdom of the Planet of the Apes grossed $58M in the domestic market with its debut, and a further $72.5M internationally for a worldwide total of $131M.
Fall Guy fell by 51% into its second week, grossing $13.7M domestically and $23.1M internationally for a global total now of $103.7M.
Challengers came in third with a drop of 38%, grossing $4.6M.
Tarot grossed $3.45M for a drop of 47%.
And Garfield, released now in 22 markets, grossed $11.8M dropping only 32%, reaching an international cumulative total of $36M thus far.

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