Ep994: Joe Natoli | Founder, LOOFT Inc.

Michael Nov’s journey—from the Israeli military to enterprise software and entrepreneurship—shaped his approach to product security. He shares how AI can bridge the gap between engineering and security teams, ensuring security is embedded at the design stage rather than becoming a last-minute hurdle. Drawing from his experience at OwnBackup and now as co-founder of Prime Security, he discusses the challenges of scaling security in fast-moving enterprises, the evolving role of AI in risk management, and why proactive security is key to business velocity.

7 Mar 20min

In the chaos of Baghdad during her CIA tour, Michelle Rigby Assad discovered that working harder wasn't enough—working on the right things was crucial. Drawing from intelligence vetting techniques, she explains how questioning established processes and being intentionally curious can transform both personal growth and organizational success. Her book "Get Off the X" explores moving beyond comfort zones toward purposeful action, emphasizing that meaningful progress often comes from small, consistent daily steps.#20MinuteLeaders #GetOffTheX #EmbraceTheUnknown #PurposefulAction

2 Mar 20min

Yaniv Vardi is a seasoned executive leader with over 20 years of experience in Enterprise Solutions. As former Global Managing Director of Centrica Business Solutions International and CEO of Panoramic Power (acquired by Centrica in 2015), he has driven significant international growth across multiple markets. A Magna Cum Laude graduate from NJIT and Israeli Air Force veteran, Vardi leverages his expertise in operational strategy as a board director for companies across Israel, Europe, and the US.

26 Feb 19min

From finance to AI-driven healthcare and accessibility, Yossi Synett’s journey is one of adaptability and impact. He shares lessons from optimizing financial data, shaping marketing algorithms, and using technology to improve lives. Exploring the intersection of data, real-world application, and human experience, this conversation uncovers the power of innovation in unexpected places.

25 Feb 37min

Misinformation has never been more powerful—or more dangerous. Adam Hanft, a branding expert and communication strategist, explores how deep fakes, AI-generated content, and evolving digital landscapes are reshaping our ability to trust what we see and hear. Drawing on psychology, history, and marketing insights, he unpacks the challenge of distinguishing reality from manipulation—and why the future of trust depends on both technological solutions and human adaptability.

19 Feb 57min

Rosie Penhasi's unconventional journey into the world of scalable operations offers a unique perspective on the evolving landscape of RevOps. From navigating the lead-to-cash process to building a thriving consultancy, Rosie shares invaluable insights on the challenges and opportunities of driving user adoption and establishing robust infrastructure. Prepare to be captivated by her genuine storytelling and leave with a renewed appreciation for the complexities of scaling a successful organization.

4 Feb 21min

Eyal Cohen is CEO and Co-founder of CogniFiber, pioneering photonic computing technology that combines optical communications with deep learning neural networks. With over 20 years of expertise in photonic computing, hardware design, and neuroscience, Cohen's journey spans from Naval officer to postdoctoral research at prestigious Israeli universities. Under his leadership, CogniFiber is developing processors 1000x faster than existing solutions, garnering recognition from industry giants like Intel and AMD.

25 Jan 17min

Marc Gaffan's unconventional journey from Israeli soldier to cybersecurity entrepreneur offers a unique perspective on building products that delight security teams. Hear his candid insights on achieving product-market fit and making cybersecurity solutions accessible in an evolving threat landscape.

23 Jan 31min