Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights
20MinuteLeaders20 Aug 2024

Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights

Asaf Yanai takes us through his evolution from a career in traditional marketing to co-founding Allison AI, a company that's transforming how brands approach video content. Drawing on his work with global giants like Unilever and Procter & Gamble, Asaf highlights the challenges of traditional A/B testing and how Allison AI uses advanced data and AI to create more effective and personalized video campaigns. He also discusses bridging the gap between creative and media teams, offering a glimpse into the future of digital marketing where creativity is seamlessly integrated with data-driven insights.

Episoder(1155)

Ep881: Amir Zolty | Partner, Lipa Meir & Co. Advocates

Ep881: Amir Zolty | Partner, Lipa Meir & Co. Advocates

Amir Zolty is a lawyer and the head of Lipa Meir & Co. Advocates' Hightech practice. Over the last 20 years, he's been dealing with high-tech, corporate finance, privacy, and data security. Prior to that, he worked closely with the President of the Supreme Court of Israel and before that - with the Attorney General. Amir is also n 8200 (semi-techie) alumnus.

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Ep880: Nina Rauch | Senior Social Impact Lead, Lemonade

Ep880: Nina Rauch | Senior Social Impact Lead, Lemonade

At age 16, I founded a breast cancer charity in memory of my late mother - that sparked my passion for social impact, and making a dent in our universe. My campaign has since raised over $500,000 (including $48,000 in under an hour), and spread nationwide. In 2018, I joined insuretech Lemonade to lead Social Impact and ESG. I have distributed over $4M in donations to our 100 partners organizations and our impact has grown 4,232% higher. I was named one of the 100 women to watch by Barclays, and have written for the Telegraph, Guardian and Forbes.

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Ep879: Joshua Broggi | Founder and CEO, Woolf

Ep879: Joshua Broggi | Founder and CEO, Woolf

Dr. Joshua Broggi is the founder and CEO of Woolf, a platform that makes it possible for companies and academic groups to launch branded degree programs with the same accreditation as major universities – in weeks, not years. He was previously a member of the Faculty of Philosophy at Oxford and a member of the governing Congregation of the University. He also held a Humboldt Fellowship, during which he worked the role of modern universities in support human progress.

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Ep878: Inbal Glantser | Co-Founder and CEO,  Homaze.com

Ep878: Inbal Glantser | Co-Founder and CEO, Homaze.com

Inbal is a graduate of the programing course in Mamram and 8200 alumni as an officer. She had 20 years in tech executive positions in local and global companies before deciding to be an entrepreneur. Inbal is a mother of 3 teenage boys. Homaze is a unicorn from the beginning; it's so rare to find a construction-tech company founded by women only.

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Ep877: Oshik Efrati | CEO, HomeBiogas

Ep877: Oshik Efrati | CEO, HomeBiogas

Oshik Efrati is the CEO, Co-Founder and Board Member at HomeBiogas. Oshik graduated with a Bachelor of Science degree in Marine Sciences, specializing in water treatment. Oshik led the product development team at Shoresh, Israel’s largest tactical gear manufacturer and exporter, where he launched an innovative product, sold on a global scale. His next entrepreneurial endeavor was founding HomeBiogas together with his co-founders Yair Teller and Erez Lanzer in 2012.

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Ep876: Malcolm Hawker | Head of Data Strategy, Profisee

Ep876: Malcolm Hawker | Head of Data Strategy, Profisee

Malcolm is a thought leader in the field of Master Data Management (MDM) and Data Governance and has consulted to some of the largest businesses in the world on their enterprise information management strategies. He is a frequent public speaker on data and analytics best practices and cherishes the opportunity to share practical and actionable insights on how companies can achieve their strategic imperatives by improving their approach to data management.

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Ep875: Drew Glover | Co-Founder, Fiat Growth + Fiat Ventures

Ep875: Drew Glover | Co-Founder, Fiat Growth + Fiat Ventures

Drew is a Founding Partner of Fiat Growth and General Partner at Fiat Ventures. He is no stranger to the world of growth, technology, and marketing. From his time at Steady where he led marketplace development and growth to Namely, Fjord, and Portal A, he navigated the ins and outs of Go-to-Market strategies and user acquisition.

4 Aug 202223min

Ep874: Nihal Advani | Founder & CEO, QualSights

Ep874: Nihal Advani | Founder & CEO, QualSights

Nihal Advani is a product and marketing expert and the founder and CEO of QualSights. Nihal combined his entrepreneurial spirit and interest in seeing/understanding the world by launching QualSights – an immersive consumer insights platform that helps companies understand human behavior authentically and efficiently at global scale.

3 Aug 202223min

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