112 (Sell): Uncovering the buying process with your customer (Marisa Sarabia, Principal Account Executive @ Dialpad)

112 (Sell): Uncovering the buying process with your customer (Marisa Sarabia, Principal Account Executive @ Dialpad)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Rank your buyer’s priorities in the first meeting so you know what to spend the majority of time on in the future. Give pricing early and pivot based on reactions. If you end up giving concessions, always add an expiration date. Stay engaged while your SE is demoing. It’s on you to keep the call on track. Use the Zoom gallery view to identify unengaged participants - ask them easy questions to keep them interested. PATH TO PRESIDENT’S CLUB Principal Account Executive @ Dialpad Account Executive @ Invoca SDR @ Velocify (acquired by Ellie Mae) RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(516)

95 (Sell): Prospecting at scale without compromising personalization (Alan Shen, Data Account Executive @ Pave)

95 (Sell): Prospecting at scale without compromising personalization (Alan Shen, Data Account Executive @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Split your prospecting in 3 buckets (find 25 accounts, research 25, sequence 25). Run a report for any accounts with “[in]” activity when pulling prospects. Look for the same 3-4 key triggers every time you’re researching prospects. Build snippets for each of those triggers to personalize at scale. PATH TO PRESIDENT’S CLUB Data Account Executive @ Pave RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

20 Apr 202229min

Hall of Fame: Kyle Coleman Ep. 4 & 47

Hall of Fame: Kyle Coleman Ep. 4 & 47

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 We're running it back! Here's one of our all-time favorite episodes on 30MPC. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

18 Apr 202253min

94 (Sell): Utilizing a JEP to drive multithreading and upsells (Anna Romeka, Enterprise Account Manager @ TripActions)

94 (Sell): Utilizing a JEP to drive multithreading and upsells (Anna Romeka, Enterprise Account Manager @ TripActions)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Always provide context before asking for access to power. Start your JEP with critical events and work backwards from there. Mitigate risk by establishing and aligning on the next three steps of the buying cycle. Request specific names to key stakeholders early in the process to make the ask easier. PATH TO PRESIDENT’S CLUB Enterprise Account Manager @ TripActions RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

13 Apr 202231min

93 (Sell): Prospecting in unconventional ways (Jimmy Comodeca, SDR Manager @ Copilot.cx)

93 (Sell): Prospecting in unconventional ways (Jimmy Comodeca, SDR Manager @ Copilot.cx)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Look at LinkedIn activity and reverse engineer prospecting messaging from there. Join relevant, public Slack groups and build a reputation before engaging. Record valuable information like teammates, vacations, and cell numbers in OOO replies. Work accounts above the line, and below (AEs above, SDRs below). PATH TO PRESIDENT’S CLUB SDR Manager @ Copilot.cx Co-founder @ The SDR Newsletter RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

6 Apr 202228min

92 (Sell): Mutually establishing the buying process by being more direct (Tom Hemmingsen,  Head of Mid-Market and Sales Dev @ Thrive)

92 (Sell): Mutually establishing the buying process by being more direct (Tom Hemmingsen, Head of Mid-Market and Sales Dev @ Thrive)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Always confirm that you have the right people and processes mapped out. Drive velocity with critical events like renewal date or company initiative. Lean on your manager to ask the hard questions once you get to power. Leverage mutual action plans to hold prospects accountable. PATH TO PRESIDENT’S CLUB Head of Mid-Market and Sales Dev @ Thrive Former Senior Director, Commercial Sales @ Five9 RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

30 Mar 202228min

91 (Sell): Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)

91 (Sell): Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Label and agree with objections to lower the zone of resistance. Create an opening by asking “what’s your take on [something they can’t do]”. Highlight business impacts by asking “are you aware of [relevant insight]”. Stop reacting and pitching. Instead, lean on humor and interest. PATH TO PRESIDENT’S CLUB Founder, Josh Braun Sales Training Former Head of Sales @ Basecamp Former VP of Inside Sales @ Jellyvision RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

23 Mar 202231min

Playbook: How to land a killer sales job

Playbook: How to land a killer sales job

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to land a killer sales job. FOUR ACTIONABLE TAKEAWAYS Build a top 25 accounts list that meet your criteria on space, prestige, size, etc. Have a non-hideous resume with short, punchy sentences and specific numbers. Prep for your interview by developing a point of view from the company’s perspective. Don't be afraid to negotiate the terms of your deal. If you don’t ask, you’ll never get. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

16 Mar 202234min

90 (Sell): Your questions answered on how to be a cold calling machine

90 (Sell): Your questions answered on how to be a cold calling machine

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 WHAT YOU’LL HEAR Tone, prep, and cold calling fundamentals Openers & value pops Handling objections RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

9 Mar 202231min

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